Recent Articles Published by Prerna Lidhoo
Taxing Strong Hybrids Like Petrol and Diesel Vehicles Is Unfair: Maruti Suzuki’s Rahul Bharti
Taxing Strong Hybrids Like Petrol and Diesel Vehicles Is Unfair: Maruti Suzuki’s Rahul Bharti

By Prerna Lidhoo and Ketan Thakkar calendar02 Jun 2025

Bharti argued that SHEVs are significantly more efficient and environmentally friendly than petrol vehicles, offering ...

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Maruti Suzuki Makes 6-Airbags Standard in 97% of Lineup, Targets Safety Perception Shift
Maruti Suzuki Makes 6-Airbags Standard in 97% of Lineup, Targets Safety Perception Shift

By Prerna Lidhoo and Ketan Thakkar calendar02 Jun 2025

India’s largest carmaker rolls out six airbags across variants, including Alto and WagonR, launches ‘Arena Safety Shie...

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FY26 Export Target at 4 Lakh, With Eyes Set on 50% Market Share in the long term: Rahul Bharti
FY26 Export Target at 4 Lakh, With Eyes Set on 50% Market Share in the long term: Rahul Bharti

By Prerna Lidhoo and Ketan Thakkar calendar02 Jun 2025

Maruti Suzuki’s export momentum accelerates with a 50% YoY jump in overseas shipments. The company targets 4 lakh expo...

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Mahindra, MG Challenge Tata Motors' EV Lead as India’s Electric Car Market Grows 52% in May
Mahindra, MG Challenge Tata Motors' EV Lead as India’s Electric Car Market Grows 52% in May

By Darshan Nakhwa & Ketan Thakkar calendar01 Jun 2025

BE.06 and XEV 9E push Mahindra’s EV sales up 338% as MG narrows gap with Tata; E-PV market surges 60% in FY26 so far.

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'No Question of Us Being Late' - Suzuki India on e-2Wheeler Market
'No Question of Us Being Late' - Suzuki India on e-2Wheeler Market

By Ketan Thakkar calendar01 Jun 2025

Suzuki Motorcycle India believes its EV entry is timely as the market is now mature enough to grow off genuine demand ...

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Yamaha's New Gameplan for India
Yamaha's New Gameplan for India

By Kiran Murali and Ketan Thakkar calendar01 Jun 2025

Under new leadership, Yamaha Motor reassesses its India plans with an eye on the premium market and export possibiliti...

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'Acquisitions Make More Sense Than JVs': Motherson’s VC Sehgal on Deal-Making Strategy
'Acquisitions Make More Sense Than JVs': Motherson’s VC Sehgal on Deal-Making Strategy

By Kiran Murali and Ketan Thakkar calendar01 Jun 2025

Chairman VC Sehgal says Motherson prefers buyouts over joint ventures as the group prepares for next phase of customer...

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Samvardhana Motherson Expands Aerospace Play, Enters Semiconductor Equipment Supply Chain
Samvardhana Motherson Expands Aerospace Play, Enters Semiconductor Equipment Supply Chain

By Kiran Murali and Ketan Thakkar calendar01 Jun 2025

The company’s aerospace division grows 5 times year-over-year; a new greenfield project to supply critical components ...

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Bajaj Auto: Thriving Amid Turbulence
Bajaj Auto: Thriving Amid Turbulence

By Prerna Lidhoo, Ketan Thakkar, and Darshan Nakhwa calendar31 May 2025

Bajaj Auto is steering through a storm of disruption, competition, and shifting consumer preferences. Can it stay ahea...

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How Bajaj Auto Plans to Steer KTM Back from the Brink
How Bajaj Auto Plans to Steer KTM Back from the Brink

By Ketan Thakkar and Darshan Nakhwa calendar31 May 2025

Strategic control, brand loyalty, and Indian ingenuity power a bold revival plan for the Austrian icon

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

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65.10%

No

 

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