Tractor Retail Sales Rise 3.10% To 79,285 Units In October: FADA

Tractor retail sales in India rose 3.10% year on year to 79,285 units in October 2026, according to FADA. Retails were up 3.09% from 76,906 units in September. October 2025 volumes stood at 76,898 units. FADA said it was a best-ever October for tractors and described rural demand as steady.

During the Navratri window, tractor retails rose 2.43% YoY to 23,036 units and 22.05% over Navratri 2024. FY2027 retails through October are up 17.72% at 6,37,620 units.

Rural tractor retail grew 5.83% YoY, while urban retail fell 6.62%. Month on month, urban rose 9.96% and rural 1.53%. Rural markets accounted for 80.2% of retail, down slightly from 81.4% in September.

Diesel tractors accounted for 99.96% of retail in October. Electric tractors held a 0.04% share, down from 0.17% a year ago.

Mahindra Group Extends Lead

Mahindra & Mahindra’s tractor division retailed 18,263 units for a 23.03% share, up from 22.06%. Its Swaraj division retailed 14,206 units (17.92%, from 17.40%). Together, the two accounted for about 41% of the market, from 39.5% a year ago.

International Tractors retailed 10,364 units (up about 13%) for a 13.07% share, from 11.90%. TAFE retailed 9,256 units, down about 5%, and its share slipped to 11.67% from 12.61%.

Escorts Kubota recorded 8,331 units (10.51%), John Deere India 6,439 units (8.12%) and Eicher Tractors 4,858 units (6.13%). CNH Industrial India retailed 3,992 units, up about 29%, for a 5.04% share against 4.03%.

Outlook

Dealers are watching rural cash flows and the progress of paddy procurement from November. FADA also cited localised rural stress in areas hit by deficient rains and a weak kharif.

Across categories, 50.41% of dealers expect growth over November-January.