With wholesales of 2,991 units of the all-electric XEV 9e and BE 6 in April, Mahindra & Mahindra has dispatched a total of 11,038 of these new e-SUVs from its factory to company dealerships across the country over the past four months. This gives the two born-electric SUVs a 6% share of the 52,330 SUVs the company sold last month.
09 May 2025 | 1490 Views | By Ajit Dalvi
Taking off from where it left in FY2025 when it clocked best-ever fiscal year sales of 551,487 SUVs, Mahindra & Mahindra has registered wholesales of 52,330 SUVs in April 2025, up 28% YoY (April 2024: 41,008 SUVs). Last month’s total includes 2,991 units of the two born electric SUVs ...
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Taking off from where it left in FY2025 when it clocked best-ever fiscal year sales of 551,487 SUVs, Mahindra & Mahindra has registered wholesales of 52,330 SUVs in April 2025, up 28% YoY (April 2024: 41,008 SUVs). Last month’s total includes 2,991 units of the two born electric SUVs – the XEV 9e and BE 6 – which have contributed 6% to the company’s sales last month. April 2025 saw a total of 3,472 Born Electric SUVs manufactured at the Chakan plant in Pune, the highest monthly output yet.
As the data table above indicates, between January and April 2025, a total of 11,775 units of the BE 6 and XEV 9e have been produced and 11,038 units sold (wholesales). The cumulative four-month wholesales account for a 6% share of M&M’s January-April 2025 dispatches of 190,551 SUVs, similar to their share of M&M's April 2025 wholesales.
On the retail sales front, on May 5, when M&M announced its Q4 FY2025 results, the company’s presentation states that 6,300 e-SUVs have been delivered to customers to date. As per Vahan retail sales data (as of May 3, 2025), M&M sold 3,002 e-SUVs in April 2025, up 348% YoY on a low year-ago base of 670 units of the XUV400. This gives M&M an e-PV market share of 24% for the month and makes April 2025 the best-selling month for Mahindra EVs yet, improving upon March 2025 (2,103 units) and October 2024 (955 units).
Given the huge customer interest in the two new Mahindra e-SUVs, which received 30,179 bookings on the first day, it was felt the monthly numbers would be much higher. However, it is early days yet for them, so we’ll just have to wait to see how the market responds over the next six months. Considering that all variants of the XEV 9e and BE 6 have not been introduced, with the lower-priced variants equipped with the 59kWh battery slated for customer delivery between June and August, the monthly numbers could see a spike soon.
Furthermore, given the fact that the overwhelming share of the 30,000-plus bookings for the two Electric Origin SUVs are for the top-end ‘Pack 3’ variant, it is likely that M&M will introduce new variants to make its sales mix more balanced.
The company remains bullish on customer demand coming its way for these two premium zero-emission SUVs, which push the EV envelope with their high-performance drivetrains, in-house assembled lithium-ion phosphate battery packs, top-notch crash safety standards, and a host of interior features benchmarked to the highest level.
The BE 6 and XEV 9e are both built on the INGLO modular, lightweight skateboard architecture platform, which is the foundation of Mahindra's Electric Origin SUVs and represents a fusion of Indian innovation and global standards. This delivers a host of benefits across multiple fronts.
The two BEVs get 79kWh and 59kWh LFP Battery options. The 79kWh battery pack enables a certified range of 682km for the BE 6 and 656km for the XEV 9e with 79kWh battery pack. Charging from 20% to 80% takes just 20 minutes (with 175kW fast charger). The rear-mounted e-motor develops power of 210kW and delivers 380 Nm of instant torque to facilitate strong performance.
The 7-airbags-equipped BEV 6 and XEV 9e are also high on the safety quotient and both have aced the Bharat NCAP crash test with a 5-star rating.
Other platform-driven highlights include a semi-active suspension, best-in-class manoeuvrability owing to a variable gear-ratio steering system, an intelligent braking system and a high level of occupant comfort with a multi-link suspension.
The two new zero-emission SUVs also benefit from MAIA (Mahindra Artificial Intelligence Architecture), which is the advanced neural network that powers the BE 6 and XEV 9e. MAIA integrates state-of-the-art hardware and software to offer an intelligent, connected, and personalised driving experience, which is increasingly a sought-after product attribute for premium SUV and car buyers.
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