Mahindra Farm Equipment reports 46% January tractor sales surge driven by strong rural demand and record Rabi sowing, with exports jumping 72% amid favorable reservoir levels and anticipated government support for agriculture.
01 Feb 2026 | 150 Views | By Shahkar Abidi
Mahindra & Mahindra’s Farm Equipment Business (FEB) reported a 46% increase in domestic tractor sales for January 2026, moving 38,484 units compared to 26,305 units during the same month last year.
While passenger vehicle sales are often dictated by urban consumer sentiment and interest rates, tractor demand serves as ...
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Mahindra & Mahindra’s Farm Equipment Business (FEB) reported a 46% increase in domestic tractor sales for January 2026, moving 38,484 units compared to 26,305 units during the same month last year.
While passenger vehicle sales are often dictated by urban consumer sentiment and interest rates, tractor demand serves as a primary indicator of the health of the rural economy.
Total tractor sales (domestic + exports) during January 2026 were at 40,643 units, as against 27,557 units for the same period last year. Exports for the month stood at 2,159 units, which was a growth of 72%.
Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd., said, “We have sold 38,484 tractors in the domestic market during January 2026, registering a robust growth of 46% over last year. High reservoir levels have supported record growth in Rabi sowing. Expectations of government support and higher allocation in rural development in the budget today should positively influence agriculture and farm mechanization in the coming months. In the exports market, we have sold 2,159 tractors, a growth of 72% over last year.”