India’s electric passenger vehicle industry scales a new high, driving ahead of the previous best in July 2025. While the new Harrier EV has enabled Tata Motors 61% YoY growth and a 41% market share, both JSW MG Motor and Mahindra & Mahindra continue to benefit from their new models.
01 Sep 2025 | 9479 Views | By Ajit Dalvi
The Indian electric passenger vehicle industry, which comprises cars, sedans, SUVs, and MPVs, has maintained the strong growth trajectory it has displayed this year in August. As per retail sales data on the Vahan portal (as of 7 a.m. on September 1, 2025), 17,298 e-PVs were delivered to customers last ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
The Indian electric passenger vehicle industry, which comprises cars, sedans, SUVs, and MPVs, has maintained the strong growth trajectory it has displayed this year in August. As per retail sales data on the Vahan portal (as of 7 a.m. on September 1, 2025), 17,298 e-PVs were delivered to customers last month, which marks robust 155% YoY growth (August 2024: 6,787 units).
The August sales come on the back of India e-PV Inc’s best-ever monthly sales of 16,097 units in July 2025 from 14 manufacturers, comprising seven Indian and seven global manufacturers. Barring four OEMs, all the others have registered strong YoY increases in their EV retail sales last month. With the festive season already underway, expect monthly sales to light up even more and peak for this year in October, which heralds Diwali, the festival of lights, on October 20.
Riding on growing demand for new models, electric passenger vehicle OEMs have notched a new monthly sales high in August 2025.
Here's looking at the electric PV OEM performance in August 2025 and their current market share.
Tata Motors, which has benefited from the recent launch of the Harrier EV and continues to see demand for the Punch and Nexon EVs along with the Curvv EV, is witnessing a revival of demand. Sales have crossed 6,000 units for the second month in a row – August’s 7,088 units are up 13% on July’s 6,243 units, up 61% YoY (August 2024: 4,390 units), and give it a current market share of 41 percent. While this is considerably down on the 65% market share Tata Motors’ EVs commanded a year ago, the sales numbers are moving up, with August sales the highest in the past eight months of the current year.
Tata Motors, which sells the electric avatars of the Punch, Nexon, Curvv, Tiago, Tigor, and Harrier, has been impacted mainly by two OEMs – JSW MG Motor India and Mahindra & Mahindra, both of whom have launched new EVs in the past year and currently have a combined market share of 48% as compared to 26% in August 2024.
Tata Motors, which is taking rearguard action to protect its turf and leadership, plans to regain lost e-PV market share with a goal of holding a 50% share. This strategy is part of a new product offensive which calls for a mega Rs 35,000 crore investment and involves expanding its presence in under-served segments — urban compact EVs, lifestyle SUVs, midsize family cars, and premium electric SUVs — while refreshing its core ICE portfolio.
JSW MG Motor India, which has made inroads into Tata Motors’ market share with the huge success of the Windsor EV and its BaaS option, has expanded its portfolio with the recently launched M9 MPV, which marks its foray into the premium EV segment, along with the Cyberster electric roadster priced at Rs 72.49 lakh. Both models are retailed through the new MG Select network.
The company, which also retails the ZS EV and Comet EV, sold 4,759 units, up 231% YoY (August 2024: 1,437 units). This translates into an additional 3,322 units YoY and sees its market share increase to 27.51% from 21% a year ago. JSW MG Motor’s August retails, though, are down 10% on July 2025’s 5,290 units – the highest monthly sales for the company in the current year.
Mahindra & Mahindra, which launched its two new electric origin SUVs – BE 6 and XEV 9e – earlier this year, continues to register strong growth. As per Vahan stats, the company, which also sells the XUV400, delivered 3,495 e-SUVs to customers last month, which makes August the third month in CY2025 to see 3,000-plus sales after April (3,290 units) and June (3,207 units). M&M’s YoY EV sales increase for August 2025 is 937% on a low year-ago base (August 2024: 337 units). As a result, its market share has risen to 20% from 5% a year ago.
Hyundai Motor India sold 584 e-SUVs last month, up 1,290% YoY (August 2024: 42 units), which sees its e-PV market share grow to 3% from less than one percent a year ago. While the launch of the Creta Electric in January 2025 has helped the company drive ahead of BYD India, consumer response to the zero-emission avatar of India’s best-selling midsize SUV has been tepid. Hyundai also markets the Ioniq 5 in India.
Fifth on the e-PV OEM sales ranking table is BYD India, the local arm of China’s and the world’s largest electric PV manufacturer, which has narrowly pipped Kia India. The company, which sells the all-electric Atto 3 SUV, Seal sedan, eMax 7 MPV, and the Sealion 7 SUV, sold 447 units in August 2025, up 97% YoY (August 2024: 227 units). May 2025 (530 units) remains BYD India’s best month ever since the Chinese OEM began e-PV sales in India.
With retail sales of 441 units, Kia India has jumped into sixth place, going ahead of BMW India in the monthly rankings, and registering 2,105% YoY growth on a low year-ago base of just 20 units when it was ranked 10th. This performance, which is directly driven by the recent launch of the mass-market Carens Clavis EV MPV, gives Kia a 3% market share compared to just 0.29% a year ago. August 2025 sales also mark the first time that Kia India has clocked three-figure retails of EVs in a single month and are its highest yet. Kia’s EV portfolio also contains the EV6 and EV9, which are imported as CBUs into the country and, as a result, are far more expensive than the mass-market Carens Clavis EV-MPV.
In tandem with the growth in the mass-market electric passenger vehicle industry, the luxury EV segment too has witnessed strong sales in August 2025. The 464 zero-emission vehicles delivered to customers last month are a 170% YoY increase (August 2024: 172 units) and account for 2.68% of the overall e-PV market for last month.
BMW India, the luxury EV market leader in CY2024 with 1,227 units and a 47% market share, maintains its strong showing in August with 362 units, up 410% on August 2024’s 71 units, and is ranked seventh amongst the 14 e-PV manufacturers in India. In August, BMW India has a 78% share of the 464 zero-emission vehicles sold last month.
Mercedes-Benz India sold 68 cars and SUVs last month, up 23% on the 53 e-PVs it sold in August 2024. This performance gives it a 15% share of the luxury e-PV market.
While Volvo Auto India, with 16 EVs sold last month, is down 58% YoY (August 2024: 33 units), Audi sold just three EVs in August 2025, but both Rolls-Royce and JLR scored zero sales.
Cumulative e-PV industry sales in the first five months of FY2026 at 74,022 units are up 96% YoY (April–July 2024: 37,835 units). The festive season, which has already begun and will go on till November, should provide even more boost in the coming days. All eyes, though, will be on the GST Council’s meeting in the first week of September – EVs are currently levied GST of 5%, which, among other things, adds to their wallet-friendly allure. In the event of GST being increased on certain price bands, then some OEMs could likely see a slowdown in sales of some zero-emission models.