Best-ever April for electric passenger vehicle OEMs opens new fiscal on a strong note, driven by strong demand for new products. While market leader Tata Motors sees its share plunge to 36%, JSW MG Motor’s share jumps to 28% even as Mahindra & Mahindra registers its best-ever monthly sales of 3,002 EVs, driven by the BE 6 and XEV 9e and 24% share. Luxury EV sales at 253 units were down 2% with BMW being the topper with 128 EVs and a 51% share.
04 May 2025 | 1707 Views | By Ajit Dalvi
Electric passenger vehicle manufacturers in India have sold 12,330 units in April 2025, a strong YoY increase of 58% (April 2024: 7,783 units), which translates into an additional 4,547 e-PVs sold last month. That’s not all – as per Vahan retail sales statistics, April 2025 is now the new e-PV ...
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Electric passenger vehicle manufacturers in India have sold 12,330 units in April 2025, a strong YoY increase of 58% (April 2024: 7,783 units), which translates into an additional 4,547 e-PVs sold last month. That’s not all – as per Vahan retail sales statistics, April 2025 is now the new e-PV sales benchmark, having surpassed the previous best of April 2024, which in turn had bested April 2023 (6,039 units) and April 2022 (2,255 units) by a fair margin and reflected the growth of this zero-emission vehicle segment.
This strong performance comes on the back of the record e-PV industry retail sales of 108,370 units in FY2025, up 19% YoY (FY2024: 91,320 units). What is driving demand is the much wider product choice than even a year ago as also the increasing availability of charging stations that help alleviate ‘range anxiety’ issues, albeit more needs to be done on the EV charging infrastructure front.
Furthermore, most of the leading e-PV OEMs are packing their EVs with the latest tech in town, some even improving upon ICE models. The icing on the EV cake, despite the higher initial price compared to their fossil fuelled or CNG-powered brethren, is the low running cost and wallet-friendly nature of a zero-emission vehicle. Let’s take a closer look data-driven look at the movers and shakers in the month that was.
April 2025: 4,461 units, down 14% YoY / Market share: 36%
April 2024: 5,172 units / Market share: 61%
While April 2025 has been a good month for the e-PV segment, it is not so for market leader Tata Motors At 4,461 units, down 14% YoY (April 2024: 5,172 units), the company’s monthly market share has plunged to a new low of 36% versus the 61% it had a year ago.
As in FY2025’s last six months, when it was impacted by the fastest-selling e-PV in town – the MG Windsor – in April, Tata Motors has had to contend with the rise in demand for Mahindra’s two new e-SUVs – the BE 6 and XEV 9e.
The company continues to have the largest e-PV portfolio in India (for a mass-market carmaker) comprising the Nexon EV, Tigor EV, Tiago EV, Xpres-T (for fleet buyers), Punch EV and the Curvv EV. However, most of them are looking jaded in the customer’s eye in the face of fresh new competition and it is time for Tata to roll out new EVs.
The Punch EV and the Curvv EV were the only new products from Tata Motors in the past fiscal, both built on the new Gen 2 architecture called Acti.EV. This architecture will also underpin a range of new Tata SUVs including the upcoming Harrier EV and Safari EV which are slated to be launched later this year.
Tata Motors is likely to improve upon its April sales score in May 2025. This is the result of the Punch EV, Nexon EV, Curvv EV and Tiago EV being available with massive discounts (of over Rs 100,000) in May since some Tata dealers still have MY2024 model stock in their inventories, according to Autocar India.
JSW MG MOTOR INDIA
April 2025: 3,488 units, up 175% YoY / Market share: 28%
April 2024: 1,268 units / Market share: 16%
The snazzy Windsor EV five-seater has put tailwinds into JSW MG Motor India’s sales. The company’s third electric vehicle after the ZS EV and Comet EV, has sold over 20,000 units since its September 2024 launch and helped the company eat into Tata Motors’ market share.
In FY2025, JSW MG Motor sold 30,153 units – an additional 18,472 units – and in the process doubled its e-PV share to 28% from 13% in FY2024. In sharp contrast, Tata Motors’ EV market share in FY2025 dropped by 17% YoY to 53% from 70 percent in FY2024.
In April 2025, the company posted retail sales of 3,488 units, a YoY increase of 175%, which sees its market share jump to 28% from 16% in April 2024. Expect the bulk of the sales to comprise the Windsor EV, which combines the features of both a sedan and an SUV and benefits from the innovative Battery-as-a-Service (BaaS) program.
Later this week, on May 6, the company will expand its EV portfolio with the launch of the new Windsor Pro which will slot above the current Windsor and come with a larger battery pack, more features and tech, and exterior and interior changes as well.
MAHINDRA & MAHINDRA
April 2025: 3,002 units, up 348% YoY / Market share: 24%
April 2024: 670 units / Market share: 9%
New products always pique customer interest and Mahindra & Mahindra’s (M&M) much-awaited two Electric Origin SUVs – the BE 6 and XEV 9e – which received over 30,000 bookings on February 14, have given a fresh charge to the company’s EV fortunes. Deliveries of the two new BEVs equipped with the 79 kWh battery pack, which has a certified range of 682km (BE 6) and 656km (XEV 9e), commenced in mid-March 2025.
The SUV manufacturer which, with ICE and electric SUV wholesales of 52,330 units, has beaten both Hyundai (44,374 units) and Tata Motors (45,199 PVs) in April to take the No. 2 PV spot behind Maruti Suzuki, has only a couple of months ago begun customer deliveries of the two ‘Born Electric’ SUVs built on the INGLO (Intelligent Electric Global) platform.As per Vahan retail sales data, M&M has sold 3,002 e-SUVs in April 2025, which translates into 348% YoY growth on a low year-ago base of 670 units of the XUV400.
With this, April 2025 has become the best-selling month for M&M EVs, ahead of March 2025 (2,103 units) and October 2024 (955 units). Nevertheless, given the huge customer interest in the two new Mahindra e-SUVs, it was felt the monthly numbers would be much higher. It’s early days yet for them, so we’ll just have to wait to see how the market responds over the next six months. Nevertheless, the fact remains that all variants of the XEV 9e and BE 6 have not been introduced, with the lower priced variants equipped with the 59 kWh battery slated for customer delivery between June and August.
HYUNDAI MOTOR INDIA
April 2025: 686 units, up 654% YoY / Market share: 6%
April 2024: 91 units / Market share: 1%
The launch of the Creta Electric in mid-January 2025 has helped Hyundai move ahead of BYD India in the e-PV numbers game. The Creta Electric and the Ioniq 5 together sold 686 units in April 2025, up 654% YoY on a very low year-ago base (April 2024: 91 units). As a result, Hyundai’s segment market share has risen by 5% to 6% from just 1% a year ago.
While the Creta remains Hyundai’s best-selling model and is also India’s No. 1 midsize SUV, the market is yet to warm up to the Creta Electric, which was expected to see four-digit monthly numbers. April (686 units) are the third highest in the first four months of this year, after March (893 units), February (773 units) and January (331 units). It is to be noted that the diesel- and petrol-engined Creta sells over 15,000 units each month.
Like the new Mahindra e-SUVs, it’s early days yet for the Creta Electric which at launch was expected to be a disruptive model in FY2026. Meanwhile, the recently listed Hyundai Motor India has outlined a strategic EV launch game-plan which comprises four models including a mass-market model.
April 2025: 350 units, up 123% YoY / Market share: 3%
April 2024: 157 units / Market share: 2%
BYD India, the local arm of China’s and the world’s largest electric PV manufacturer, is beginning to gain traction in India. The company, which sells the all-electric Atto 3 SUV, Seal sedan, eMax 7 MPV and the Sealion 7 SUV, has clocked retail sales of 350 units last month, more than doubling its year-ago sales of 157 units. This sees its e-PV share rise to 3% from 2% in April 2024.
March 2025, which saw 435 BYD EVs sold, was the company’s best month ever since the Chinese OEM began e-PV sales in India. In early March 2025, BYD India launched the upgraded Atto 3 and Seal.
April 2025: 48 units, down 63% YoY / Market share: 0.38%
April 2024: 130 units / Market share: 1.67%
Ranked seventh amongst 14 OEMs is Citroen India. The company, which retails the Citroen e-C3, the electric avatar of the C3 hatchback), has sold only 48 units last month, 82 fewer units than April 2024’s 130 units. The eC3 has a 29.2kWh battery pack and an ARAI-claimed range of 320km.
After hitting best-ever monthly sales of 389 units in September 2024, and following it up with 257 units in October, retail sales fell sharply to 82 units in November and 78 units in December 2024. Numbers rose again in January 2025 (274 units) but have fallen sharply to 60 in February, 47 in March and 48 in April.
April 2025: 31 units, up 41% YoY / Market share: 0.25%
April 2024: 22 units / Market share: 0.28%
Kia India has two zero-emission models on sale – the EV6 and EV9. Till September 2024, the company had only the EV6. In October, the company launched the six-seater EV9 SUV, priced at Rs 1.3 crore. The EV9 is brought into India through the CBU route and is now Kia’s flagship offering in the country. The EV9 has no direct rivals in India, but it gives some competition to luxury electric SUVs such as Mercedes EQS SUV, EQS SUV, BMW iX and Audi Q8 e-tron. In April, the company sold 31 units comprising both models, 9 more than it did a year ago.
LUXURY EV MAKERS SELL 253 EVs IN APRIL, BMW TOPS WITH 51% SHARE
Compared to the trend in the general e-PV market in April 2025, consumer demand for luxury electric cars, sedans and SUVs was tepid with sales at 253 units down 2% on year-ago 257 units. As per Vahan data, four of the seven luxury carmakers saw a sales decline, as the data table depicts.
BMW India, the luxury EV market leader in FY2025 with sale of 1,550 units and a 47% market share in this sub-segment, has opened FY2026 in the same rich vein of growth. With 128 BMWs sold last month, the carmaker registered strong 117% YoY growth (April 2024: 59 units). This gives BMW India a luxury EV market share of 51% for the month, a big jump from the 23% it had in April 2024.
Mercedes-Benz India, with 81 units sold in April 2025, is down 40% on its year-ago numbers (April 2024: 134 units) and has a market share of 32%, down from the 52% it had in April 2024. As a result, its market share has jumped to 34% from 20% in FY2024.
Volvo India sold 35 EVs, down 13% on the 40 units of April 2024. This performance sees its market share reduce to 14% from 16% a year ago.
Sales for the remaining four OEMs – Porsche (4 units), Audi (3 units), Rolls-Royce (1 Spectre) and JLR India (1 EV) – were in single digits.
In April 2025, zero-emission luxury vehicles accounted for 2% of the overall Indian electric passenger vehicle market (12,330 units).
SPATE OF NEW EV LAUNCHES . . . STARTING THIS MONTH COMING UP
FY2026 promises to be a humdinger of a year in terms of new product launches in the EV market. The new fiscal will see leading carmakers enter the EV market in India as well as some existing players expand their portfolio. It all starts this week when, on May 5, JSW MG Motor India will launch the Windsor Pro equipped with a larger battery. The company will also, later this year, introduce the MG Cyberster which will be the first electric sportscar of its kind in India to be sold through MG Select premium showrooms. The Cyberster will come in the higher-spec 77kWh variant with dual motor configuration, developing 510hp and 725Nm of peak torque, 0-100kph sprint time of 3.2 seconds and a maximum range of 580km, at an expected price of about Rs 70 lakh (ex-showroom).
Among the most-awaited launches is that of the Maruti Suzuki e Vitara. There is a lot riding on Maruti’s first EV – both in the domestic and export markets. India has been designated as the global manufacturing hub for the e Vitara, which is Suzuki’s first global strategic BEV and will be shipped to many markets including Europe and Japan. With an estimated range of over 500km, Maruti Suzuki is pitting the e Vitara against the Hyundai Creta Electric, Tata Curvv EV and Mahindra BE 6.
This year will also see Toyota Kirloskar Motor, which has seen huge success with sales of its four rebadged Maruti Suzuki models, launch the Urban Cruiser EV. This Toyota version of the Suzuki e Vitara will, like its Maruti sibling, gun for the compact e-SUV market.
Tata Motors, which needs to critically regain momentum, will launch the Harrier EV and Sierra EV. Showcased in near-production form last year, the Harrier EV will offer 500km of range and will be the company’s first EV to sport an AWD setup. The Sierra EV, which will also be built on the same Acti.EV platform that has spawned the Punch EV, Curvv EV and Harrier EV, is likely to also be introduced.
Mahindra & Mahindra, which now has two new e-SUVs in the market in the form of BE 6 and XEV 9e, will introduce the XEV 7e and XEV 9e. There will also be the XUV 3XO EV, the all-electric avatar of the high-selling XUV 3XO squarely targeted at the Tata Nexon EV.
Kia India’s Carens MPV, which has sold over 200,000 units since its launch three years ago, is to be joined by an all-electric sibling by the end of this year. Kia Corporation, which has outlined a target of selling 1.6 million EVs annually by 2030, has plans to build 15 new EVs globally including the Carens EV for India. That’s not all. The Kia Syros compact SUV, which has quickly grown into the company’s third highest sales contributor to FY2025 sales, will also get an electric sibling.