Bgauss Auto has surpassed cumulative retail sales of 100,000 units. From market entry in August 2022 till November 9, 2026, the Mumbai-based electric 2-wheeler startup has delivered 100,595 units. CY2026 YTD with 41,849 units and 104% YoY growth is already BGauss’ best-ever calendar year and accounts for 42% of its total sales.
Bgauss, ranked India’s No. 7 e-2W OEM in CY2025, has maintained its presence in the Top 10 e-2W OEM list throughout this year–January, February, March, April, May, June, July, August, September and October.
Demand continues to be strong, considering Bgauss has registered 5,000-plus sales for the past four months running: July (5,560 units), August (5,046 units), September (5,024 units) and October (5,556 units).
The growth is reflected in the quarter-on-quarter increase: Q1 (9,036 units), Q2 (10,504 units, up 16% on Q1) and Q3 (15,630 units, up 49% on Q2). Q4 CY2026, which has begun with 5,556 units in October, could see the company achieve 50,000 annual sales for the first time.
However, consistently crossing 7,000 units a month will be needed to make a meaningful move up the OEM rankings from its current No. 7 / 8 position.
The recently launched C12 MaxR is BGauss’s most premium product to date, priced at Rs 1.60 lakh (ex-showroom). The scooter is powered by a hub-mounted motor that produces 4.2kW of peak power, enabling a claimed top speed of 75kph.
It comes with three ride modes – Eco, Ride and Sport – along with a reverse mode and cruise control. Its 3.8kWh LFP battery offers 178km IDC range and is rated for a lifespan of up to 1.5 lakh kilometres, according to BGauss.
At its price point, the C12 MaxR competes directly with the mid- and upper-end variants of the TVS iQube, Bajaj Chetak and Ather Rizta – the highest-selling scooters in our country.
BGauss’s broader four-model portfolio of the RUV 350, Oowah, C12 Max and C12 MaxR is entirely priced above Rs 1 lakh, leaving the brand without an entry in the segment that houses newer, more affordable models like the base Ather Konarc.
At its price point, the C12 MaxR competes directly with the mid- and upper-end variants of the TVS iQube, Bajaj Chetak and Ather Rizta – the highest-selling scooters in our country.
BGauss’s broader four-model portfolio of the RUV 350, Oowah, C12 Max and C12 MaxR is entirely priced above Rs 1 lakh, leaving the brand without an entry in the segment that houses newer, more affordable models like the base Ather Konarc.