Volvo Auto India's Charles Frump | Interview| Autocar Professional
Charles Frump talks about the strategy to build Volvo's presence in the Indian luxury car market that is dominated by the German trio of Mercedes Benz, BMW and Audi, the Swedish brand's location strategy, potential for the Volvo-Uber deal in India and much more.
In this exclusive interview, Charles Frump, managing director, Volvo Auto India talks to Autocar Professional's executive editor Sumantra B Barooah about the strategy to build Volvo's presence in the Indian luxury car market that is dominated by the German trio of Mercedes Benz, BMW and Audi, the Swedish brand's localisation strategy, potential for the Volvo-Uber deal in India and much more.
RELATED ARTICLES
VIDEO - April ’26: India’s Auto Juggernaut Shows No Signs of Slowing. What Lies Ahead?
Indian auto sales showed strong April 2026 growth across all segments, though El Niño risks, rising input costs, and fue...
VIDEO: Oben eyes Bharat push with ₹99,999 AI-powered EVO: Madhumita Agrawal
With its second electric motorcycle, Oben is targeting the sub-₹1.5 lakh segment, combining AI-led efficiency with a dee...
VIDEO: Maruti Suzuki Positions Digitisation and AI as Core to Its Long-Term Strategy
India's largest carmaker is integrating artificial intelligence, data systems, and software capabilities into manufactur...




By Autocar Professional Bureau
17 Jul 2018
8156 Views

Anurag Chaturvedi
Prerna Lidhoo