Swaraj Tractors launches 'Josh Ka Swaran Utsav' nationwide campaign to honour Indian farmers

Swaraj Tractors, a part of the Mahindra Group, has kicked off the nationwide van campaign 'Josh Ka Swaran Utsav' coinciding with the brand's Golden Jubilee. The campaign aims to pay tribute to Indian farmers who have been instrumental in Swaraj Tractors' success while introducing the brand's new range of tractors - 'Naya Swaraj' - to strengthen connections with farmers across the country.

The campaign includes tractor rallies, customer meets, and other events, bringing together Swaraj's sales team, local farmers, channel partners, and influencers. It aims to connect with over 50,000 customers directly, fostering stronger relationships with farmers.

Flagging off the campaign from one of Swaraj’s oldest manufacturing plants in Mohali, Hemant Sikka, President of the Farm Equipment Sector at Mahindra & Mahindra said ““As we embark on this momentous journey, we honour the invaluable role of farmers in Swaraj's success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India."

Harish Chavan, CEO of Swaraj Division at Mahindra & Mahindra Ltd., commented “At Swaraj we have the privilege to experience the unwavering trust and loyalty of our customers and the 'Josh ka Swaran Utsav' campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution in our success. By introducing Naya Swaraj, we aspire to continue our endeavour of empowering farmers and deepen our bond with them.”

During the campaign, Swaraj will showcase its latest range of tractors and farm equipment while also promoting sustainable agriculture practices.