Maruti Suzuki Finance enables 1 million customers with loans worth Rs 64,000 crore through its finance partners

Maruti Suzuki Smart Finance has achieved a landmark milestone of facilitating one million car loans through its 23 finance partners, within a span of three years.

Since its inception in 2020, collaborating with its finance partners, MSSF has enabled hassle-free loans worth over Rs 64,000 crore to customers across NEXA and Arena channels. 

MSSF is a cutting-edge AI-driven, end-to-end digitised platform that facilitates and enables customers to avail car finance in a convenient and transparent way.

Shashank Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India said, “Back in 2020, Maruti Suzuki was the first automobile company to introduce a multi-financier, end-to-end, digitised car financing online solution with Maruti Suzuki Smart Finance. In the last three years, this online platform has redefined the modern car-buying experience and currently about 35% of Maruti Suzuki customers avail car loans through Maruti Suzuki Smart Finance Portal, across Arena and NEXA channels. Customers are delighted by the ‘anytime-anywhere’ convenience of MSSF.”

He further added that crossing over one million loan milestone, amounting to more than Rs 64,000 crore through finance partners is a testament towards our efforts to enhance the overall customer experience with new and innovative digital solutions.

With MSSF, Maruti Suzuki has simplified the car financing journey, making it more transparent by enabling customers to design their own customised loan plans and selecting the best suited finance partner from a range of financing options. The platform offers a line-up of industry-first features like On-Road Price Configuration, Credit Score-Based Interest Rates, Pre-approved, Customised Loan offers for Salaried and Self-employed where the customers can compare and choose from multiple financiers, Digital Document Update, Digital Sanction Letter and Real-Time Loan Status Tracking. MSSF is also the only one-stop platform offering customers the choice of availing loans from any of the 23 financiers.