Maruti Suzuki Selects Six Startups for AI and Technology-Led Solutions

Maruti Suzuki India has selected six startups under the 10th cohort of its Accelerator Program to develop technology-led solutions across manufacturing, product development and customer operations.

The selected startups — Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar and Swiftex, have been awarded paid proof-of-concept (PoC) projects with the automaker. The solutions are expected to focus on areas such as plant safety, operational efficiency, material traceability and dealer support systems.

Goat Robotics will work on solutions aimed at enabling safer and more efficient movement of materials within plant operations, while SheerDrive is developing a real-time, market-linked used car price visualisation platform. Schijnenn Digital has been tasked with tools intended to shorten product design and development cycles.  GenbaNEXT will focus on material traceability systems linked to circularity initiatives, and Swayatt Drishtigochar is developing predictive maintenance and industrial equipment safety solutions. Swiftex, meanwhile, is building a sales assistance platform intended to help dealer sales executives improve customer engagement and support functions.

According to the company, the projects include solutions for safe movement of materials, predictive maintenance of industrial equipment, AI-led sales assistance platforms and tools aimed at shortening product design and development cycles.

Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki India, said the collaborations are intended to support operational efficiency and improve traceability and customer engagement across the company’s ecosystem.

Maruti Suzuki said it has built multiple innovation and incubation initiatives over the past seven years to engage with startups in mobility and manufacturing technologies. The company stated that it has screened more than 6,800 startups, engaged with over 250 and onboarded 34 as business partners so far.