Mahindra Electric SUVs Mark First Anniversary with 30,000 Units Sold

Mahindra has marked one year since launching its XEV 9e and BE 6 electric SUVs, announcing sales of over 30,000 units within seven months of market availability.

The company reported achieving the number one position in revenue market share during H1 FY26, generating over Rs. 8,000 crore in sales revenue for its electric vehicle division. The sales figures translate to approximately one vehicle sold every 10 minutes during the period.

According to the automaker's data, the vehicles have demonstrated strong usage patterns among owners. More than 65 percent of the electric SUVs are being driven daily on working days, with over 1,000 units having already crossed the 20,000-kilometer mark. Collectively, owners have driven over 200 million kilometers.

The vehicles have been tested across diverse Indian conditions, operating in temperatures ranging from 4°C to 53°C across various terrains. Thirty percent of owners have reportedly completed single-day trips exceeding 400 kilometers, while approximately 60 percent of vehicles are achieving city ranges of over 500 kilometers.

The customer base represents a shift for Mahindra, with 80 percent of buyers being first-time Mahindra customers. The company attributes this to appeal among urban professionals and technology-focused consumers.

The BE 6 model generated attention through marketing collaborations, including a partnership with gaming platform BGMI and a limited-edition Batman-themed variant. The Batman edition, limited to 999 units, sold out within approximately two minutes of launch.

The launch campaign generated over 4 billion views across various platforms, making the models among the most discussed automotive launches in India during the year.

Mahindra, founded in 1945, operates across multiple sectors including farm equipment, utility vehicles, information technology, and financial services, with 324,000 employees across over 100 countries.