Yamaha targets aggressive sales in India with new company
In a bid to drive new sales growth, India Yamaha Motor Ltd (IYML) has announced the establishment of a separate sales and marketing unit, Yamaha Motor India Sales (YMIS). This division will be responsible for aggressively pushing sales and marketing initiatives.
Speaking on the development, Masaki Asano said, “India is a key market with immense potential. The new emerging India consists of a customer base that has varied product taste. While a large customer base offers an excellent opportunity to propel the growth trajectory, it also comes with the challenge of offering the exact product to fulfill the customer’s wish list. Most importantly, it is imperative to connect the product with the customer. The restructuring will help us to intensify our marketing effort.”
IYML sold a total of 29,787 units in January 2013 comprising 22,150 motorcycles and 7,637 scooters, an overall growth of 13.26 percent over sales in January 2012. In the 10-month period of April 2012-January 2013, the company has sold a total of 294,964 units (253,218 motorcycles + 41,746 scooters), down 1.23 percent over sales a year ago. At present it has 11 products in the domestic market, comprising 10 bikes and one scooter. Its import portfolio includes the VMAX, YZF-R1 and FZ1.
RELATED ARTICLES
Uniproducts India targets 15% growth till FY2027, eyes new EV OEMs for NVH parts
The Noida-headquartered company, which is a leading manufacturer of roof liners, floor carpets, sound insulation materia...
Ford to build more EV software capability at Chennai tech hub
Ford Business Solutions India, which currently employs 12,000 personnel set to add 3,000 more; Ford, which is known to b...
ASK Automotive to set up JV with Aisin to sell aftermarket parts for cars
Ask Automotive will have 51% of the equity of the joint venture to be set up with Aisin Asia (Thailand) Company and Aisi...