In a bid to give a fillip to sales of its Zest sedan, Tata Motors has launched the Zest Premio, a special edition car with 13 new features. The Zest Premio has gone on sale from March 1, 2018 at a starting price of Rs 753,000 for the diesel version (ex-showroom Delhi) across all Tata Motors sales outlets, in India.
According to the company, the Premio is to mark the crossing of over 85,000 unit sales in India. As per Autocar Professional statistics, a total of 90,484 Zests have been sold from the sedan’s launch in August 2014 till end-January 2018. This comprises 30,787 petrol variants and 59,697 diesel Zests.
According to Mayank Pareek, president, Passenger Vehicle Business Unit, Tata Motors, “We are extremely delighted to introduce the special edition of Zest with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the Zest continues to provide its customers with enhanced value offering. With this new special edition Zest, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”
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New features for the Zest Premio
The Zest Premio debuts with premium features like dual-tone roof in glossy black, piano black hued outside mirrors on the exterior, and a chic tan finished mid pad on the dashboard in the interior. There are two exterior colours – Titanium Grey and Platinum Silver.
There are also smoked multi-reflector headlamps and a piano black hood strip at the front to accompany the elegant dual tone bumper. The wheels are embellished with silver wheel covers.
Other highlights include the ConnectNext touchscreen infotainment system by Harman, with phone-based apps including Navigation.
The Zest Premio is powered by the 1.3-litre, 4-cylinder, BS IV Quadrajet, common-rail, turbodiesel engine which develops 75ps and 190 Nm torque. The engine is paired with a five-speed manual transmission.
The mid-spec trim has been introduced to help the Zest better compete against the likes of the Volkswagen Ameo, Honda Amaze and Maruti’s Dzire in the competitive compact sedan segment.
The Zest is an ageing model, especially in comparison to its more affordable sibling, the Tigor, but is unlikely to be replaced anytime soon.
However, Tata Motors will reveal a new mid-size sedan to rival the Honda City at the upcoming Geneva Motor Show.