Tata Motors targets booming e-commerce sector with its new range of trucks

by Autocar Pro News Desk , 15 Jan 2019


The e-commerce industry in India is one of the fastest growing market places in the world, and Tata Motors' is banking on its product range to meet the critical, demanding and ever growing requirements of this consumer base.

In its first ever end-to-end experiential expo for the e-commerce industry Tata Motors is displaying a complete range of its 13 fully-built, ready-to-use vehicles, which it says is exclusively developed for the e-commerce industry and can meet every single application cutting across hub-to-hub-to-spoke transportation and the end-to-end delivery requirements. The company showcased its products at the E Commerce Expo 2019, held in Devi Lal Stadium, Gurgaon.

The CV major says it has developed these solutions after extensively researching the exacting requirements of the e-commerce industry, engaging with the top e-commerce companies and their vendors involving its own design engineers and FBV team by incorporating the requirements in the design and features as required by customers. 

For the last mile distribution, Tata Motors with its range of its Ace platform exhibited versatility through the Ace delivery van for e-commerce goods, Ace Zip panel van for e-commerce packages and Super Ace Mint XPS for voluminous goods transportation. Tata Motors says the vehicles are equipped with state-of-the-art technology, ease and convenience of use, efficient and reliable performance with best-in-class mileage, and most cost-efficient solutions; these vehicles are known for superior design, excellent fuel economy, a longer service life and with its versatility supports the various customisations for multiple applications, enabling smarter solutions for the e-commerce industry.

The vehicles come with customised payloads and deck lengths to carry light goods like white goods to heavier loads like fruits, vegetables and auto parts. Tata Super Ace Mint insulated container allows for the temperature-controlled transportation of perishable goods like milk- and milk products, fruits and vegetables, meat, etc.

For the hub-to-spoke transportation requirements, the company displayed a range of ILCV on the modern newly launched series of Ultra trucks, which is powered by the Turbotron engine, which the company claims comes with better performance, reliability, operating economics and much more. These vehicles are fitted with the advanced features like OTP lock, CCTV cameras, load sensors and Telematics system, among others, which is in line with the exacting demands of the e-commerce industry. These vehicles equipped with the latest advanced safety features, reduces the total cost of ownership, and gives best-in-class mileage along with high level of driving comfort and safety.

The company exhibited its 24 FT MS Container On Ultra 1518/53, 20 FT MS Container on Ultra 1014/45, 20 FT MS Reefer On Ultra 1014/45, 3 Side Openable - MS Container On Ultra 1518/53, 22 FT MS Container on LPT 1412/48 and 10 FT MS Container on SFC 407/33. This range can cater to the growing needs of e-commerce, industrial goods, auto component, FMCG, agri products, beverages, pharma and white goods industries.

MHCV range for hub-to-hub transportation
For the hub-to-hub transportation requirements, Tata Motors' MHCV range of fully built solutions is displayed, with these vehicles built exclusively for the e-commerce industry and customised with special features catering to their specific requirements.

The 24 Ft refrigerated container on LPT 1613/52 and 32 Ft Refrigerated Container on LPT 2518/68 is equipped to cater to the growing demand of the cold chain supplies like frozen foods, ice-cream, dairy products, fruits, vegetables and pharma. The 31 Ft MS Container on SIGNA 2818/68 AMT vehicle combines the unmatched benefits of a ready to use truck equipped with advanced safety, security and surveillance features (like anti fuel theft, digital locks, reverse parking and in-container cameras, load sensors, door opening sensors) and pioneering Automated Manual Transmission (AMT) and Hill Start Aid delivering class leading feature and comfort. The 32 Ft MS Container on LPT 1618/68 Turbotronn powered by the future-ready Tata 5.0-litre 4-cylinder Turbotronn engine is designed for excellent benefits on both revenue and TCO aspects. These the company says is suitable for transporting goods like long haul e-commerce shipments, auto parts, tyres, agri products, white goods, FMCG, parcels and courier.

Girish Wagh, president – CVBU, Tata Motors said, “Fuelled by rising incomes, increasing government support, and a surge in the internet users, the Indian e-commerce market is expected to grow to $200 billion (Rs 1,420,900 crore) by 2026 from $38.5 billion (Rs 273,523 crore) in 2017. Today, companies are also increasing their distribution centres and their fleet size to cater to the growing demands of the consumers. We believe, the E-Commerce Expo 2019 will act as a platform to address the growing demands of the transporters and e-commerce players; and provide them with diverse range of fully-built products with customised features. Through our product offerings, we are shifting the paradigm for new age products and smart solutions." 

"To support the e-commerce industry players who live by their commitment to deliver on time every single time to their customers, Tata Motors has developed customised value added services under the Sampoorna Seva umbrella giving total peace of mind for the e-commerce company and the transporters enabling them to live up to their commitment. The value added service include breakdown services anywhere in the country 24x7, annual maintenance contracts, hassle-free insurance cover for the vehicles, quick service bays, on-site services, pit-stop services for high traffic hubs and all of this supported by the most extensive service and parts network in the country,” added Wagh.

The CV maker said that its products are designed based on the feedback and suggestions received from the customers, and it has created experience centres for customers to better understand the high-end technology/design implemented in making the vehicles superior and reliable. The expo will witness presence from transporters and leading e-commerce companies such as Amazon, Flipkart, Future Supply chain, DHL among others.


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