Tata Motors launches Prima trucks in Lanka

April 3, 2013: Tata Motors has launched its Prima range in Sri Lanka. Along with its partner, Diesel & Motor Engineering PLC, the truck models that have been introduced include the Prima 4023 LX (4x2), Prima 4923 LX (6x4), Prima 4028 (4x2), Prima 4938 (6x4), Prima 4038 (4x2) and the Prima 4928 (6x4). These products are primarily targeted at container movement, cement transportation and gas logistics across the island-nation.

According to Ravindra Pisharody, executive director, CV Business Unit, Tata Motors, “The Prima range is an output of collaboration across the Tata Motors family, supplemented by inputs from partners across the world. The revamped infrastructure in Sri Lanka makes it possible for transporters to reap the benefit of the Prima trucks with higher power, speed and carrying capacity. This new range from Tata Motors will meet the changing needs in the Sri Lankan market.”

The Prima range comprises tractor-trailers, tippers, and special application vehicles which can meet varied requirements. The range was jointly developed by Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company, South Korea and the Tata Motors European Technical Centre PLC, UK.

The new generation of Tata Prima tractors offers new, stylised and air-conditioned cabins. The driveline comprises the latest engine technology from Cummins Inc. The powertrain option stretches from 230 HP to 380 hp, with suitable engines, transmissions and axles of different makes. The high-pressure common-rail engines with an optimised driveline offer faster turnaround time, and enhanced profitability in the business. The range will come fitted with a Global Positioning System.

For the period April-February 2013, Tata Motors exported 6,685 units of medium and heavy range trucks, down from 10,258 in the year-earlier period.