Tata Motors launches six haulage and four tippers in Prima LX range

Tata Motors has launched 10 new HCVs from its Prima LX range that includes six heavy trucks in the haulage segment and four in the construction segment. Ravi Pisharody, executive director - Commercial Vehicles, Tata Motors, said, "We revolutionised the Indian trucking landscape with the launch of brand Prima in 2008.  We have leveraged our deep customer insights to take the strengths of the Prima mainstream. The new Prima LX trucks being launched today are geared to help customers meet a challenging market environment, allowing transporters to upgrade to  a more modern trucking systems."

In the cargo segment, the six new launches include the Prima LX 4928.S SRT, Prima LX 4928.S HRT, Prima LX 4028.S SR, Prima LX 4028.S HR, Prima LX 2523.T and Prima LX 3123.T.

In tippers, four new models have been launched – Prima LX 2523.K, Prima LX 2528.K, Prima LX 3123.K and Prima LX 3128.K, all of which have different combinations of drivelines and load bodies, deployed across all possible applications.

Tata Motors conceived the Tata Prima in 2008. It has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence it has been referred to as the 'World' truck.

R Ramakrishnan – SVP, (Commercial), CVBU, Tata Motors, said, “Each of these Prima trucks launched have been designed as per customer and driver requirements, with best-in-class design, performance, cabin comfort, safety and best-in-class TCO (Total cost of ownership), with strict adherence to emission norms. These trucks will be backed by Tata Motors ‘Power of 5’ special offerings that will help customers maximise the features of these new trucks to the optimum and further our dominance in the Indian market ".

According to SIAM, the total CV sector dropped 18.73 percent for the 10-month period ended January 2014. In terms of numbers, 520,655 units were sold in the current fiscal as against 639,867 units in the year-earlier period.