MV Agusta opens store in Ahmedabad, sells 8 bikes on day 1

MV Agusta India, the local arm formed under the association of the ultra-premium motorcycle brand from Italy, MV Agusta and India’s Kinetic Group, has opened its second retail store in the western region, in Ahmedabad.

Named MotoRoyale, the service-backed dealership, which saw its first store opening in Pune in May 2016, delivered eight bikes on opening day in Ahmedabad.

It can be recalled that Ajinkya Firodia, managing director, MV Agusta India, had earlier told Autocar Professional that his company has set a sales target of close to 300 units in the first year of its operations in India. The local unit also has exclusive distribution rights for selling MV Agusta bikes in Bangladesh and Sri Lanka besides the domestic markets.

According to Firodia, sales from the two retail stores have together sold more than 15 units in last two months.

MotoRoyale, which is mainly operated and controlled by the officials at the Kinetic Group, a veteran in the two-wheeler business since 1972, is an upcoming retail and service chain of super-premium bikes. The company plans to soon open these stores in Bangalore, Chennai, Delhi and Mumbai.

MotoRoyale stores currently retail five MV Agusta models (four-cylinder, 998cc F4 RR and F4; three-cylinder, 800cc F3; four-cylinder, 1078cc Brutale 1090 RR and Brutale 1090) with a price range of Rs 16.78 lakh to Rs 40 lakh.

Commenting on the inauguration of the Ahmedabad store, Firodia said, “I am delighted to inaugurate our second world-class showroom in India, in Ahmedabad. Gujarat has always supported all-new product innovation, and was a pioneering market for Kinetic Luna and Kinetic Honda many years ago. Now, it has become one of the most important markets for superbikes in India. MV Agusta is the most premium motorcycle brand in the country, and boasts of in-line four-cylinder and in-line three-cylinder engines delivering upto 200bhp of power.”

“MV Agusta has received a terrific response in the country, and we have already sold over 15 motorcycles since launch. With our network expansion, and with partners like MV Agusta Ahmedabad, we are confident of MV Agusta’s grand entry in India,” he added.

Hardik Patel, the proprietor ofMV Agusta Ahmedabad, said: “We are very happy with our association with MV Agusta India. Kinetic is already an experienced player in the automobile segment, and we are sure that we will make a big success of this brand.”

Last month Autocar Professional broke news about MV Agusta planning to bring all-new Brutale 800 (three-cylinder, 800cc) to its retail showrooms early next year. The model, which is scheduled to be imported via semi-knocked down route (SKD), it expected to become the most affordable model for MV Agusta India once it reaches the retail stores in the local markets.

“We plan to bring the Brutale 800, which is a pure ultra-luxury version of what a naked-street performance bike could possibly be. The all-new, evolved and more muscular Brutale 800 was first revealed at EICMA last year and it looks stunning. While it has garnered overwhelming response globally and is touted to be the most beautiful Brutale bike ever built, I am sure that once it comes to our retail showrooms here, customers will really adore it. The model could possibly become the most affordable MV Agusta bike when it comes,” the company chief had told this publication last month.