Mahindra & Mahindra Farm Equipment Sector (FES), a part of the $19 billion Mahindra Group and the world’s leading tractor manufacturer (by volume), is participating at Agritechnica, Hanover for the first time. It is showcasing its range of tractors and farm machinery at the trade fair in Hanover, from November 12-18.
M&M is displaying its new range of tractors – the 6000, 7000 and 9000 series – that come with its patented mCRD technology. It is also showcasing its machinery and equipment for soil tillage, along with sowing and harvesting products, technologies for automatic steering systems, new harvesters and a crawler tractor.
Rajesh Jejurikar, president – Farm Equipment Sector, Mahindra & Mahindra, said: “At Mahindra, we are delighted to debut at the Agritechnica Trade Fair which is the perfect platform to showcase our range of tractors, agricultural equipment and services to a global audience. This prestigious exhibition brings the world’s best companies together on one platform and will definitely help us to highlight our world class offerings to one and all. Our solutions for the agricultural sector are high-performance products that are affordable and help in increasing efficiency on the field, thereby ensuring farm tech prosperity.”
The company's recent acquisitions in the farm equipment sector (Mitsubishi Mahindra Agricultural Machinery of Japan, Sampo Rosenlew, Finland and Hisarlar, Turkey) have helped it gain a foothold in global markets, especially in segments such as paddy machinery, grain harvesters and advanced ground tilling machinery.
In September,2017 the company announced its second foray into Turkey through the acquisition of Erkunt Traktor Sanayii A.S. (Erkunt), the fourth largest tractor brand in Turkey. This association with Erkunt on the back of the Hisarlar acquisition in September, 2017 is said to help it in growing Mahindra’s farm equipment business in the strategic market of Turkey and also help spread its presence in the European markets.