India Yamaha’s sales zoom past 70,000 unit mark for the first time

India Yamaha Motor, which is consistently witnessing a growth in its scooter sales powered by the demand for its latest 113cc stylish scooter model, the Fascino, and the entry level sportsbike, the 320cc YZF-R3, has crossed the domestic monthly sales mark of 70,000 units for the first time ever since its entry in India in 1985.

In an official communication today, the company has shared that it has sold a total of 70,800 units in October 2015 as against its sales of 54,698 units in October last year. This marked a remarkable YoY growth of 29.44 percent, thanks to the spur in vehicle sales due to the festive season.

It can be recalled that the company had crossed the domestic monthly sales mark of 60,000 units for the first time in August 2015.

It can be noted that while the scooters are clearly driving the sales for Yamaha, the well-received Fascino has already become the best-selling scooter model from its stable. The fast growing scooter model rose to the sixth spot in the list of the top 10 best-selling scooters in India for the month of September 2015. India Yamaha had sold 16,882 units of the Fascino in September.

The Yamaha Fascino stood seventh in August (sales: 13,478 units) and eighth in July (sales: 10,594 units) in the top 10 bestselling scooters list. The model, which was launched in May 2015, had first made its way into the elite list in July 2015.

The 113cc Ray scooter models also continue to fetch stable sales for the company every month at an average of close to 10,000-11,000 units.

While the individual sales for the Fascino and the Ray siblings for October 2015 are not out yet, Autocar Professional estimates that the company may have well recorded sales of its Fascino scooter in the range of 19,000-20,000 units for October 2015.

The official press release from Yamaha also mentions about the single-day record sales of its two- wheelers in the western markets on the occasion of Navratri last month. The company, however, has not shared the single-day sales in its monthly sales report for October.

On the export front also, it has reported a slight growth of 5.34 percent YoY for October 2015. The company exported 12,797 units last month as against 12,148 units exported in October last year.

Commenting on the company’s achievement of scoring the highest domestic sales ever, Roy Kurian, vice president – sales & marketing, Yamaha Motor India, said, “The overwhelming response of the Fascino in the market due to its glamorous design and fashionable appeal has boosted our confidence to sustain this momentum in the coming days. The month has ended on a very positive note for us as our recent launches of new colour variants of the FZ-FI, Fazer-FI and single-seat YZF-R15S also made it to the growth trajectory. The continued expansion of customer touch points to Tier 2 and 3 cities have also enabled us to reach out to a larger set of target customers which is expected to drive volumes in future.” 

Also read: Two-wheeler Sales Analysis September '15