Hyundai Motor India, which is seeing smart growth in the domestic market, is aggressively targeting sales in rural India. With a bountiful monsoon in most regions of the country, rural markets seem to have bounced back given the uptick in commuter motorcycles and scooters along with the high offtake in tractors in September.
The Korean carmaker, which sold a record 50,028 units (+17.4%) in September 2017 as a result of strong demand for the new Verna sedan, Creta SUV and the Elite i120 and Grand i10 hatchbacks, is now looking to make the most of the festive season.
The company has embarked on a countrywide ‘Experience Hyundai’ campaign which will visit 418 rural locations. This sales strategy aims to enhance customer connect in the rural markets with a caravan of Hyundai cars in smaller towns and villages. The objective, according to Hyundai, is to reach out to customers in these markets directly to create an interface with products and offer them the best benefits.The teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of Hyundai cars.
Commenting on the campaign, Rakesh Srivastava, director, Sales and Marketing, Hyundai Motor India, said, “Rural markets are a key driver in Hyundai’s growth strategy in India as these markets are growing fast with the economy. We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”