Volvo Cars’ first V90 rolls off production line

Premium carmaker Volvo Cars has started the production of the new V90 premium estate at its manufacturing plant in Torslanda, Sweden this week.

The first customer-bound V90 rolled off the production line only weeks after the first S90 premium sedan was built. This means all new models in the top-of-the-line 90 series, based on Volvo’s in-house developed modular vehicle architecture SPA, are now being produced in Sweden.

The SPA-related investments in Sweden have had positive effects on employment at the company. Volvo has almost doubled its staff numbers at the Torslanda plant in the last two years, to a current total of around 6,300 employees. The company has also hired approximately 1,000 engineers over that period, and continues to recruit in its R&D department.

 Furthermore, the so-called multiplier effects have created numerous new jobs at suppliers to the company and other businesses in the region, providing a boost to the automotive manufacturing cluster in Gothenburg and the wider economy in Western Sweden.

Håkan Samuelsson, president and chief executive, Volvo Cars said, “Taking the new V90 into production is an important milestone for Volvo. We have invested heavily in preparing the Torslanda plant for building SPA vehicles and it is encouraging to see the positive response to the new 90 cars. We are going from strength to strength, as our transformation plan continues to bear fruit.”

The three new 90 series cars are part of a US$ 11 billion transformation program launched by Volvo in 2010. Over the next three years, the carmaker will revamp its entire car range.

For 2016, Volvo expects a record year in terms of sales, as the new S90 and V90 arrive in dealerships around the globe and XC90 has its first full year of production. In the first five months of 2016, Volvo Cars posted a 10.4 percent increase in global sales, with growth in all major regions.

“While the new XC90, S90 and V90 have helped us rejuvenate the brand, Volvo’s transformation is far from complete. Three years from now, the XC90 will be the oldest car on the showroom floor. In other words: the new 90 series are only the start of the new Volvo,” said Samuelsson.

Last month, Volvo officially launched its global small car strategy by revealing two concept cars based on its new Compact Modular Architecture (CMA). Specially created for smaller cars, CMA will underpin the next generation of Volvo’s 40 series cars. The first new car on CMA is expected to be launched in 2017. The next-generation cars in Volvo’s 60 series will be built on SPA.

Moreover, the carmaker also revealed the new R-Design models of the V90 estate along with the S90 saloon. Both the cars are slated to go on sale in Europe early next year. Central to the S90 and V90 R-Design is an advanced sport chassis that delivers an energetic, road-hugging drive.