Mercedes-Benz records its best ever July sales

After the best first half year in the company’s history, Mercedes-Benz continued its fine run with sales of 163,770 vehicles worldwide in July (+9.4%), a new all-time high. Sales in the first seven months of the year rose to 1,170,389 units (+11.7%). Thanks to increased demand in all regions, the Stuttgart-based carmaker achieved new best ever sales in July and in the period of January through July.

Ola Källenius, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales commented on the sales: “The year of the E-Class and the dream cars has been progressing very successfully for us. The new E-Class Saloon is extremely popular with our customers. And we delivered around 12,000 of the dream cars to our customers in July. Our new models are strengthening the Mercedes-Benz brand while further rejuvenating the product range.”

Sales by region and market

In Europe, sales increased to 68,990 units in July (+6.2%). Since the beginning of the year, Mercedes-Benz delivered more than half a million vehicles in its biggest sales region (+12.3%). The main contributions came from the major markets Great Britain, Italy, France and Spain, where Mercedes-Benz achieved double-digit growth in each market from January to July. Furthermore, a third of all vehicles sold in Europe were sold in the home market of Germany: Sales in this market amounted to 167,299 units (+6.9%) in the first seven months. The automaker recently started online sales of new cars for the whole of Germany. In Spain and Portugal, the company with the three-pointed star was the market leader among the premium manufacturers last month.

In the Asia-Pacific region last month, demand for Mercedes-Benz automobiles was higher than ever before in a July month with 57,260 vehicles sold (+19.7%). In Japan, sales reached a new high of 5,045 units (+15.8%) in July. In China, the biggest single market, sales of Mercedes-Benz vehicles rose by a third to more than 250,000 units in the first seven months. In Japan and Taiwan, Mercedes-Benz was the premium brand with the most new car sales in July.

In the NAFTA region, new records were achieved in all three markets in July: Sales by Mercedes-Benz in the USA, Canada and Mexico increased by 5.4% to 33,185 units. 28,523 vehicles were sold in the USA (+3.6%), where demand was strong not only for the Mercedes-Benz SUVs, but also for the new E-Class Saloon. However, the year-to-date sales in the USA continued to remain flat.

Sales by model

The E-Class Saloon and Estate were among the best-selling Mercedes-Benz models in July. In China, the new E-Class Saloon with the long wheelbase should ensure a sharp rise in demand as of the autumn. Like the predecessor model, it will be produced locally.

The SUVs from Mercedes-Benz reached the new record of 56,297 units sold in July (+43.6%). Demand for the GLC was high as worldwide sales doubled compared with the prior-year month.

In the year of the dream cars, in July, around 12,000 coupes, roadsters and convertibles with the three-pointed star were sold, an increase of 19.6% compared with the same month of last year. The main contributors to this growth were the new C-Class Coupé and the new S-Class Cabriolet.

smart

The smart brand increased its unit sales by 13.8% in July and delivered more than10,000 cars to its customers. The urban microcar models were especially popular in China, where sales tripled last month. 

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