Jeep sales exceed a million units, US and Chinese markets big buyers

The Jeep brand recorded sales of more than one million units globally in 2014, setting a new all-time record for the third consecutive year. Sales of 1,017,019 Jeep vehicles bettered the brand’s 2013 record of 731,565 by 39 percent.

“2014 marks the fifth consecutive year that Jeep vehicle sales have increased both globally and in the US market,” said Mike Manley, president and CEO – Jeep Brand.  “While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace, the fact is that every vehicle in the Jeep line-up recorded significant worldwide sales gains.

“While achieving one million vehicle sales in 2014 was certainly a milestone, 2015 will be a transformational year in the globalization of the brand, as we begin local manufacturing in Brazil and return to local manufacturing in China after an absence of nearly a decade,” Manley added.  “We will strive to continue our sales momentum in 2015 with a full line-up of capable and efficient SUVs – including the all-new 2015 Jeep Renegade, as it arrives in showrooms in markets around the world.”

In addition to its 39 percent global increase, Jeep sales rose 41 percent in the US in 2014, with a record 692,348 total sales.

Jeep sales rose 40 per cent in Europe and 42 per cent in the Asia-Pacific region in 2014.  In China – the world’s largest automobile market – sales rose 49 percent. 

Jeep vehicle sales were led globally and in the US by Grand Cherokee (279,567 global; 183,786 U.S.), Cherokee (236,289 global; 178,508 US), Wrangler (234,579 global; 175,328 U.S.), Compass (134,629 global; 61,264 US), and Patriot (122,387 global; 93,462 US).

2014 marked the fifth consecutive year of increased Jeep sales, both globally and in the U.S.  In 2013 the brand recorded increases of 4 percent global and 3 percent in the U.S.  The previous three years saw increases of 19 percent global/13 percent US (2012), 41 percent global/44 percent US (2011) and 24 percent global/26 percent US (2010).