BMW Motorrad posts record sales of over 120,000 bikes in 2014

BMW Motorrad has announced that it has sold 123,495 motorcycles and maxi-scooters in 2014 (2013: 115,215), thus achieving a record sales figure for the fourth time in a row and an increase of 7.2 percent. In December 2014, sales rose by 10.9 percent to 7,032 units (December 2013: 6,343 units).

Germany continues to be the most successful single market for the Bavarian brand – 21,714 vehicles, roughly a fifth of all units, were sold in the home market last year. The USA, which saw sales of 1,201 BMW bikes, follows in second position. The next largest single markets are France (11,600) and Italy (10,487). Brazil continued to perform strongly with 7,603 units.

In the relevant market segment of the 500cc and above categories, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.

Stephan Schaller, president of BMW Motorrad, said: "We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. In 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers. With the R nineT we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution . The electric maxi-scooter is the first vehicle of its type for BMW Motorrad. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility," says Schaller.

"BMW Motorrad continues on its course of growth. We will win over new customers for the brand, enter into new segments and expand our portfolio further. Our aim is to achieve record sales in 2015," he added.

R 1200 GS the best-seller
The most popular BMW Motorrad models with over 40,000 units sold are the R 1200 GS (24,380) together with its sister model R 1200 GS Adventure (16.242). The R 1200 RT takes third place with 12,140 units sold. The R nineT sold 8,488 units globally, making the roadster the fourth most successful model in the BMW Motorrad product portfolio. Meanwhile, with more than 10,000 units sold, the S 1000 R and the S 1000 RR both achieved good sales. The middle range models F 800 GS/GS Adventure (7,040/4,278 units) and F 700 GS (6,499 units) as well as the F 800 R (3,953 units) and F 800 GT (3,901 units) also remain very popular while the Maxi Scooters C 650 GT and C 600 Sport (6,391 units) were also well received.

What's coming this year
This year, according to the company, will see many innovative vehicles added to the product portfolio. The next-generation S 1000 RR, which goes on sale in Europe later this year, comes with increased engine output, a 4kg weight reduction and greater usability. The new R 1200 R and the R 1200 RS flat-twin models will also be launched this year as will the new edition of the F 800 R.

And with the S 1000 XR, BMW Motorrad is also launching the fourth series of its family of high-performance, sports-oriented motorcycles with 4-cylinder inline engine which combines the qualities of the GS, Touring and Sports models resulting in a new breed of motorcycle – Adventure Sport.