In Conversation with MSIL's CV Raman
Maruti Suzuki India which has introduced the Invicto MPV is witnessing strong uptake of hybrid powertrains as consumers look for fuel-efficient yet cleaner mobility options. The company is considering several technologies such as flex-fuels, CNG, CBG, as well as electrification as its sustainability roadmap.
India's largest carmaker Maruti Suzuki India (MSIL) has introduced its flagship model - Invicto - an MPV which is based on the Toyota Innova HyCross. The company has positioned the Invicto to cater to aspirational and discerning buyers looking for a comfortable, tech-loaded product.
CV Raman, Chief Technical Officer, MSIL talks about how the company is witnessing strong uptake of hybrid technology, with the demand particularly driven by customers conscious about fuel efficiency as well as the environment. Raman reiterated the carmaker's multi-technology approach towards sustainability with a focus on flex-fuel vehicles, CNG, CBG, as well as electrification. With an increasing foray of ADAS features in new cars, Raman also revealed that MSIL is extensively testing the technology on Indian roads, and is preparing a roadmap that considers relevant functionality of this life-saving technology.
RELATED ARTICLES
In Conversation with Tata Motors' Mohan Savarkar
With a multi-powertrain approach on the ICE Curvv coupe-SUV, Tata Motors aims to carve out a notable slice of India's mi...
In Conversation with Ipsos' Stephane Sanchez
The Head of APAC for Consumer Experience at Ipsos reveals insights into the changing consumer buying patterns and how ve...
In Conversation with Aptiv's Matthew Cole and Arun Devaraj
The Tier-1 technology major bets big on demand for advanced safety and user experience solutions such as ADAS and smart ...