In this conversation, Martin Uhlarik, Head of Global Design at Tata Motors shares how hatchbacks like the Tata Altroz are appealing to discerning Indian consumers looking for a modern and premium package. He also shares how automotive design is undergoing a significant shift and is increasingly being shaped by technology and growing consumer aspiration.
28 May 2025 | 942 Views | By Prerna Lidhoo
Once seen as purely budget-friendly options, hatchbacks like the facelifted Tata Altroz are now positioned to reflect aspiration and emotional connection, especially as Indian consumers become more discerning as well as the market becomes more diverse.
In this conversation, Martin Uhlarik, Head of Global Design at Tata Motors, shares ...
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Once seen as purely budget-friendly options, hatchbacks like the facelifted Tata Altroz are now positioned to reflect aspiration and emotional connection, especially as Indian consumers become more discerning as well as the market becomes more diverse.
In this conversation, Martin Uhlarik, Head of Global Design at Tata Motors, shares how automotive design is undergoing a significant shift and is increasingly being shaped by technologies such as AI, and growing consumer aspiration.
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