'Hatchbacks are becoming more aspirational': Martin Uhlarik

Once seen as purely budget-friendly options, hatchbacks like the facelifted Tata Altroz are now positioned to reflect aspiration and emotional connection, especially as Indian consumers become more discerning as well as the market becomes more diverse.

In this conversation, Martin Uhlarik, Head of Global Design at Tata Motors, shares how automotive design is undergoing a significant shift and is increasingly being shaped by technologies such as AI, and growing consumer aspiration.  

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