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'Hatchbacks are becoming more aspirational': Martin Uhlarik
In this conversation, Martin Uhlarik, Head of Global Design at Tata Motors shares how hatchbacks like the Tata Altroz are appealing to discerning Indian consumers looking for a modern and premium package. He also shares how automotive design is undergoing a significant shift and is increasingly being shaped by technology and growing consumer aspiration.
28 May 2025
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Once seen as purely budget-friendly options, hatchbacks like the facelifted Tata Altroz are now positioned to reflect aspiration and emotional connection, especially as Indian consumers become more discerning as well as the market becomes more diverse.
In this conversation, Martin Uhlarik, Head of Global Design at Tata Motors, shares how automotive design is undergoing a significant shift and is increasingly being shaped by technologies such as AI, and growing consumer aspiration.
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Also Read:
Tata Motors revs up Altroz's premium appeal, inside and out
Tata Altroz to cross 300,000 sales soon, refreshed model to spur demand
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