'Different strokes for different folks is our product strategy': Tarun Garg

The Korean carmaker has intensified its assault in the sub-four-metre SUV segment by introducing its mini-SUV Exter which is expected to ride the SUV demand wave and bring incremental volumes for Hyundai in India.

By Ketan Thakkar

11 Jul 2023

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'Different strokes for different folks is our product strategy': Tarun Garg

India's No. 2 carmaker by sales volumes Hyundai Motor India has entered the entry-SUV segment with the sub-four-metre Exter, which aims to raise the benchmark, and target a wide set of audience with its aggressive introductory pricing of Rs 599,900.

With the Exter, Hyundai Motor India is confident of gaining incremental volumes to grow its overall sales to close to 600,000 units in CY2023. Tarun Garg, Chief Operating Officer, Hyundai Motor India shares his optimism about the Exter as well as the entry-SUV segment's potential as customers increasingly look for SUV body style in the market.

Garg also states that with a wide range of powertrain and drivetrain options, spanning across petrol, diesel, turbo-petrol, AMT, CVT and DCT, Hyundai Motor India is adopting a 'different strokes for different folks' product strategy, and is focusing on catering to the varied needs of the diverse Indian car buyer.