Yokohama India has recently inaugurated its 51st branded store in Salem, Tamil Nadu, as part of the prestigious Yokohama Club Network (YCN). Tyre Centre Co., a leading tyre retailer in Salem, has now become an official merchandiser for Yokohama's comprehensive selection of performance tyres.
The store will showcase Yokohama's complete range of products and services, encompassing passenger car tyres and SUV tyres. This specialised store will contribute to the further growth and expansion of the already extensive Yokohama Club Network, establishing a well-connected distribution channel across the country.
“The new YCN store in Salem is an opportunity for us to connect with customers in this area and help them get the most out of their motoring lifestyle with our top-notch performance tyres,” said Harinder Singh, MD and CEO Yokohama India.
As per the company, YCN dealership stores are not just a regular tyre shop but a one-stop solution for tyre-related needs and services like the complete range of Yokohama Tyres, wheel balancing, wheel alignment etc. All these come with the latest tools and machinery and trained technicians. Since 2020, Yokohama India has increased its YCN fourfold and looks to expand its reach more aggressively in 2023 as well.