Yokohama India Introduces ‘Easy Drive’ No-Cost EMI Program for Tyre Upgrades

Yokohama India has introduced the ‘Easy Drive’ No-Cost EMI Program, aimed at making premium tyre upgrades more accessible to customers. The initiative follows the company’s recent launch of 20-inch tyre manufacturing in India.  

The program has been introduced in collaboration with Bajaj Finance Ltd. (BFL) and offers a six-month no-cost EMI option for tyres of 17 inches and above, with monthly payments starting at ₹1,807. This move aligns with the increasing demand for larger and high-performance tyres, particularly in SUVs and premium passenger cars.  

Under this program, customers can opt for Yokohama’s premium tyre ranges, including the ADVAN, Geolandar, and BluEarth series, without upfront financial commitments. The Easy Drive EMI facility is available at Yokohama Club Network (YCN) stores and key retail partners across India.

Yokohama India is a key player in the country’s automotive tire market, known for its commitment to delivering high-quality tires that blend global innovation with local needs. Established in India in 2007, Yokohama India has rapidly grown to become a leading provider of premium tires, especially catering to the increasing demand for luxury vehicles and SUVs. The company’s manufacturing facility in Bahadurgarh, Haryana, is equipped with state-of-the-art technology, producing tires that meet both global standards and specific local requirements.

Yokohama India focuses on providing a wide range of tire solutions, including passenger car tires, SUV tires, and commercial vehicle tires. Their popular Geolandar series, designed specifically for SUVs, has been a key contributor to their success, offering various options like Mud-Terrain, All-Terrain, and Highway Terrain tires. These tires are known for their durability, performance, and comfort, making them ideal for Indian road conditions.

Yokohama India emphasises sustainability and eco-friendly practices, aligning with the global shift towards greener automotive solutions. By leveraging advanced manufacturing processes, the company has strengthened its local footprint, contributing to the development of the Indian automotive sector.

Through continuous innovation and a focus on customer satisfaction, Yokohama India remains committed to supporting the growing demand for quality tires in India while ensuring enhanced safety and driving performance.