India Yamaha Motor (IYM) has introduced the fourth version of its brand campaign, 'The Call of The Blue,' with the slogan 'Hear the Call Now.' This campaign is designed to attract new motorcycle riders, particularly younger audiences, and builds on the previous theme, 'Have You Heard the Call?'
The campaign focuses on improving the riding experience. It aligns with current consumer preferences for better performance and premium experiences. By introducing products with larger engine capacities and engaging through this campaign, Yamaha aims to strengthen its presence in India’s premium two-wheeler market.
Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, commented, “We are pleased to introduce the fourth edition of 'The Call of The Blue' campaign, which underscores our brand values and encourages young riders to pursue motorcycling. We believe this campaign will support our position in the Indian market and appeal to a diverse customer base.”
In conjunction with the launch, Yamaha has released a new film featuring its two-wheeler models, along with a campaign anthem targeted at younger audiences.