India Yamaha Motor (IYM) has achieved the milestone of opening 400 Blue Square showrooms across the country, with 100 of these outlets added in the past six months. This expansion highlights Yamaha’s focus on enhancing customer experience, particularly in tier-2 and tier-3 cities, as it brings its premium two-wheeler range closer to consumers.
Since the launch of the ‘Call of The Blue’ brand campaign in 2018, Yamaha has been committed to connecting with customers by offering premium products. The introduction of Blue Square showrooms in 2019 has played a key role in delivering an exclusive environment that reflects Yamaha’s racing DNA. The new showrooms have also been instrumental in meeting the rising demand for performance-focused vehicles.
Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, stated that the opening of these 400 showrooms emphasises Yamaha’s efforts to cater to the growing aspirations of customers, especially in emerging regions. He added that Blue Square outlets are designed not just as retail spaces but as places where customers can experience Yamaha’s world, highlighting the company’s philosophy of innovation and style.
The Blue Square showrooms are equipped with dedicated zones for accessories, merchandise, and community engagement. These showrooms serve as a hub for Yamaha’s ‘Blue Streaks’ rider community, where customers can participate in group rides and connect with other enthusiasts. The outlets also house Yamaha’s premium motorcycles and scooters, such as the R3, MT-03, AEROX 155, YZF-R15 V4, MT-15 V2, FZ-X, and more.
Yamaha has now opened 400 Blue Square showrooms across India and continues to expand its reach, making its products and services more accessible to customers in different regions. Further details on these outlets can be found on the official Yamaha India website.