Wheeling out smiles

Over 60,000 rural women have been empowered by Srinivasan Services Trust, the social arm of TVS Motor.

Autocar Pro News Desk By Autocar Pro News Desk calendar 25 Mar 2024 Views icon856 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Wheeling out smiles

Srinivasan Services Trust, the social arm of TVS Motor, has made a substantial impact by empowering over 60,000 rural women across five states. This was achieved with initiatives like forming self-help groups (SHG), training in various skill areas, facilitating credit linkage and implementing livelihood programmes.

 ^ Women from Aavaram Poo SHG, Irular colony village, Harur block, Dharmapuri district, Tamil Nadu with their finished woven baskets.

 ^ Ilamathi, Mariyamman JLG (Joint Liability Group), Mullikadu village, Pappireddipatti block, Dharmapuri district, Tamil Nadu. 

 ^ Kurungai Women’s business group, Thirukkurungudi Ward - 09, Kalakadu block, Tirunelveli district, Tamil Nadu poses with handcrafted decorative items.

 ^ Yasin SHG, Kurumbur village, Alwarthirunagari block, Thoothukudi district, Tamil Nadu makes fabric bags.

 ^ Lakshmi SHG, Kembal village, Nanjangud block, Mysuru district, Karnataka makes packaged cooking spices.

 ^ Women of Jangalapalli village, Venkatagiri block, Tirupati district, Andhra Pradesh are into poultry farming.

 ^ Muthamizh SHG, Mangaimadam village, Sirkazhi block, Mayiladuthurai district, Tamil Nadu is in the yarn business.

This feature was first published in Autocar Professional's March 15, 2024 issue.

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