The company has introduced a price reduction of up to ₹13,000 on selected models.
17 Apr 2025 | 7037 Views | By Arunima Pal
Wardwizard Innovations & Mobility Limited, a prominent name in India’s electric vehicle sector operating under the brand Joy e-bike and Joy e-rik, has announced a significant price cut across several of its electric two-wheeler models. This strategic initiative is aimed at enhancing affordability and encouraging widespread adoption of electric vehicles ...
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Wardwizard Innovations & Mobility Limited, a prominent name in India’s electric vehicle sector operating under the brand Joy e-bike and Joy e-rik, has announced a significant price cut across several of its electric two-wheeler models. This strategic initiative is aimed at enhancing affordability and encouraging widespread adoption of electric vehicles (EVs) across the country, the company said.
The company has introduced a price reduction of up to ₹13,000 on selected models, reinforcing its commitment to making green mobility more accessible to the masses and strengthening its presence in the Indian EV market.
The updated pricing is applicable to the following Joy e-bike models:
| Model | Earlier Price (₹) | Discounted Price (₹) |
|---|---|---|
| WOLF 31AH | 72,000 | 57,749 |
| GEN NEXT 31AH | 70,000 | 56,699 |
| GEN NEXT NANU PLUS | 86,000 | 73,604 |
| WOLF PLUS | 89,000 | 74,654 |
| GEN NEXT NANU ECO | 75,000 | 67,304 |
| WOLF ECO | 80,000 | 68,354 |
Wardwizard Innovations & Mobility Limited is among India’s leading manufacturers in the electric vehicle sector. Under the Joy e-bike and Joy e-rik brands, the company was the first EV manufacturer to be listed on the Bombay Stock Exchange (BSE). Focused on sustainable growth, Wardwizard is addressing the environmental challenges posed by fuel-powered vehicles by offering cleaner, zero-emission alternatives.
With a diverse portfolio of over 10 EV models spanning both high-speed and low-speed segments, the company has a presence in more than 400 cities across India. It aims to further expand its footprint and support India’s transition to eco-friendly mobility.
Electric two-wheeler adoption in India is rapidly gaining momentum, driven by rising fuel costs, government incentives, and growing environmental awareness. Affordable pricing, low running costs, and improved charging infrastructure are making electric scooters and bikes a practical choice for urban commuters. Companies like Ola Electric, Ather, TVS, and Wardwizard are leading the charge with innovative models catering to diverse consumer needs. Initiatives such as FAME II subsidies and state-level EV policies further encourage uptake. As technology advances and battery prices fall, electric two-wheelers are set to become a dominant force in India’s sustainable mobility revolution.