Volkswagen India has rolled out its new brand communication ‘You’re in a Volkswagen’, capturing a 360 degree perspective on what it means to drive the car. Conceptualised by the DDB Mudra Group with media planning by PHD, the new consumer-friendly campaign takes a brand-first approach to build a robust emotional equity in the automobile market and will be available in 8 languages.
You’re in a Volkswagen is inclusive: It’s about people and their families, the human moments that make Volkswagen, a Volkswagen. One must experience it, to understand the beauty of it.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Our new brand campaign is centered around a simple yet powerful idea – ‘the quintessential moments experienced by our customers in a Volkswagen’. It is a celebration of the passion, exhilaration, freedom and joy that’s experienced from being behind the wheel.”
Abbey Thomas, Head of Marketing and PR, Volkswagen India, said, “The core theme of the campaign revolves around the concept that a Volkswagen is not just a machine to own, but a vehicle designed to be driven and experienced. This includes its commitment to safety, innovation and German engineering, its superior build quality, suite of world-class services and above all the fun-to-drive experience that is such a characteristic of all Volkswagen-engineered cars.”
“It will urge customers to get behind the wheel of a Volkswagen because when it comes to a Volkswagen, the true experience is when you sit behind the wheels and enjoy the comfort and driving dynamics that’s when you’ll know - You’re in a Volkswagen,” he added.