Vitor Silva appointed president of Michelin's Africa, India, and Middle East region

Michelin has announced the appointment of Vitor Silva as the President of the Africa, India, and Middle East (AIM) region. Silva will be based in Pune, India.  

With over 28 years of experience at Michelin, Silva has held leadership roles in sales, marketing, and other commercial functions across North America, Europe, and Asia. Most recently, he served as Chief Operating Officer at Euromaster, a subsidiary of Michelin and a service provider for car, van, and truck fleets operating in more than 2,500 centers across 18 countries. Earlier in his career, he held leadership positions in various areas within Michelin, including two-wheeler, truck, retread, and distribution.  

In his new role, Silva will focus on driving Michelin's growth in the AIM region, improving customer experiences, and promoting innovation aligned with the company's vision for sustainable mobility.  

Silva is a motorcycle enthusiast and resides with his wife and daughter.  

Michelin India is part of the global Michelin Group, offering tyre solutions tailored to the Indian market. The company focuses on delivering products designed to enhance mobility, durability, and performance across varied road and weather conditions.  

Its product range includes tyres for passenger cars, motorcycles, trucks, buses, and off-road vehicles. These tyres are designed to prioritise safety, fuel efficiency, and longevity, catering to the requirements of both individual and commercial customers.

Headquartered in Pune, Michelin India operates a production facility in Tamil Nadu, where radial truck and bus tyres are manufactured using advanced technology. The company’s operations align with global standards, supporting the Indian automotive sector with reliable products.  

Michelin India integrates sustainability into its operations, reflecting the global group’s vision for sustainable mobility. This includes efforts to develop energy-efficient products and adopt environmentally responsible practices.  

Customer service is a significant part of Michelin India’s approach, supported by an extensive distribution network. The company collaborates with retailers and distributors to provide accessible and reliable after-sales support.