The platform, now serving 60% MSMEs, simplifies non-ferrous metal procurement with real-time tracking, hedging tools, flexible ordering, and embedded financing, recording a 240% user growth within six months of launch.
27 Jun 2025 | 2890 Views | By Sarthak Mahajan
Vedanta Limited, a major player in critical minerals, energy, and technology, announced that its digital non-ferrous metals marketplace, Vedanta Metal Bazaar, has achieved a total sales value of ₹40,000 crore (approximately $4.7 billion). The announcement was made on National MSME Day and highlights the platform’s growing role in enabling digital ...
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Vedanta Limited, a major player in critical minerals, energy, and technology, announced that its digital non-ferrous metals marketplace, Vedanta Metal Bazaar, has achieved a total sales value of ₹40,000 crore (approximately $4.7 billion). The announcement was made on National MSME Day and highlights the platform’s growing role in enabling digital procurement of metals like aluminium, zinc, lead, and copper across India.
Vedanta Metal Bazaar currently offers more than 1,200 SKUs and has seen notable adoption among micro, small, and medium enterprises (MSMEs), which now account for 60% of its customer base. Since its launch, the platform has reported a 240% increase in active users and a 35% rise in SME registrations within just six months.
Designed to reduce complexities in metal procurement, the e-store provides real-time commodity pricing, shipment tracking, online hedging, flexible ordering options, and long-term contracting. A dedicated AI-powered WhatsApp chatbot further assists customers with their transactions. Embedded financing through partnerships with Indian banks and NBFCs has also facilitated over ₹1,150 crore in sales.
The platform offers direct access to a range of products including aluminium ingots, billets, copper cathodes, wire rods, zinc alloys, and lead ingots, along with low-carbon products like Restora (aluminium) and EcoZen (zinc). Vedanta’s technical services team also supports customer-specific requirements.
Vedanta Metal Bazaar is available via a dedicated mobile app and web portal, and has received a rating of over 4.3 on the Google Play Store. The company is positioning the platform as a tool for increasing efficiency and transparency in India's evolving metal supply chain.