A year after introducing the fastest F-77 electric superbike in 2022, Ultraviolette Automotive aims to expand operations in the Middle East, Brazil, and parts of Europe, anticipating strong demand of close to 1 lakh bookings, said senior company officials at the launch event held in Bengaluru. The company the Ultraviolette F77 Mach 2 at Rs 2.99 lakh today. Last month, the company marked its Europe entry by establishing operations in Turkey.
Niraj Rajmohan, Co-founder and CTO, Ultraviolette told Autocar Professional that 2024 will be its "year of entry into the global markets, and consolidating its India presence at the same time."
India network expansion plans
Narayan Subramaniam, CEO and Co-founder of Ultraviolette told Autocar Professional the company plans to expand its India-based network to close to 20 locations from its first company-owned store in Bengaluru, even as Ultraviolette's initial numbers in FY24 have been low. "We will be focusing on expanding our manufacturing as well ensuring a smooth customer experience," he added.
Ultraviolette Automotive has implemented extended battery warranties, with an 8-lakh-kilometre global warranty that enhances protection for the EV battery and drivetrain components. "India-made bikes have made a firm footprint on global design and technology, by accelerating innovation for the world," Rajmohan said.
Ultraviolette, backed by TVS Motor Company, Zoho Corporation, and Malayalam film star Dulquer Salmaan, has also added certain segment-first features, including dynamic stability control (DSC), ten levels of regenerative braking and traction control, and an updated range of 323 kilometres on a full charge, up from 307 kilometres in the F-77's initial avatar.
The electric motorcycle market in India is still in its infancy, with combined sales of less than 10,000 units by all players, including Revolt, Hop Electric, Tork Motors, Oben, and Ultraviolette.
While Ola Electric and Ather have expressed interest in introducing electric motorcycles, the space is buzzing with upcoming launches from Oraxa Mantis and Chennai-based Raptee, all looking to carve a nice niche in the 250-300 cc ICE motorcycling space, which sells close to 1 million units per year in the country.
Other players looking to consolidate this space include Ahemedabad-based Matter, Jaipur-based Hop Electric, and Bengaluru-based Oben Orr, which aim to serve both the entry-level and premium end of the electric motorcycle market.