Ultraviolette Appoints Elektrorider as Distributor Across Six Central European Markets

Ultraviolette has appointed Elektrorider as its official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and Czech Republic, the Bengaluru-based company announced on April 7, 2026, expanding its European footprint to 19 countries.

The partnership will see Ultraviolette introduce its F77 MACH 2 and F77 SuperStreet electric motorcycles across these six markets, leveraging Elektrorider's existing retail infrastructure in electric two-wheelers in the Central and Eastern European (CEE) region.

Narayan Subramaniam, CEO & Co-founder of Ultraviolette, stated: "We are excited to partner with Elektrorider to introduce the Ultraviolette brand in Hungary and Central Europe. This alliance marks a pivotal milestone in our global expansion as Ultraviolette moves beyond India into some of the world's most discerning motorcycling markets. With a strong foothold already established across 12 European countries, Ultraviolette is poised to accelerate worldwide growth following successful launches in these demanding countries. To riders across Hungary and Central Europe, we seek to bring Aviation based design, unmatched capability and performance, along with future-forward technology that redefine the motorcycling experience with every Ultraviolette ride. Guided by this vision, we are confident that this partnership will establish a world-class Ultraviolette ecosystem, right from product experience to aftersales support. This is only the beginning, and we are excited and confident of the journey ahead."

Attila Pavuk, COO of Elektrorider, commented: "We are equally excited and proud to introduce Ultraviolette to Hungary and the Central European market and go ballistic with the brand's both visually striking and technologically cutting-edge performance motorcycles. At Elektrorider we represent a lifestyle built around performance, freedom, adventure, and reliability. With deep roots in the CEE market, we combine data-driven insight with real riding experience; we don't guess but listen and analyze. We understand this region because we live here, ride here, and build meaningful partnerships with brands that share the same high standards, such as Ultraviolette. To motorcycle enthusiasts throughout Hungary and Central Europe, this alliance merges India's high-tech offer, bold design, exceptional capability, and forward-looking technology with European riding expectations that elevate the electric experience to the next level. With this vision at the core of our partnership, this marks the start of an exciting journey, and we couldn't be more enthusiastic about what lies ahead."

Ultraviolette’s European rollout will be anchored by two complementary models that define its product strategy. The F77 MACH 2 is positioned as the performance‑oriented electric motorcycle, offering higher torque, extended riding range, and advanced battery management systems to serve riders in markets where demand for premium motorcycles is strong.

The F77 SuperStreet is positioned as a street‑focused model for broader adoption, featuring a lighter frame, optimized commuting range, and simplified controls to appeal to mainstream customers transitioning to electric two‑wheelers.

Together, these models expand Ultraviolette’s portfolio in Central and Eastern Europe, aligning with the company’s partnership with Elektrorider.

Ultraviolette was founded in 2016 and is the first Indian electric motorcycle manufacturer to obtain European certification. It currently exports to 12 countries across Europe, including Germany, France, Spain, Portugal, the UK, Belgium, Netherlands, Luxembourg, Italy, Austria, Switzerland, and Scotland. The company is backed by investors including Lingotto, TDK Ventures, Qualcomm Ventures, Zoho Corporation, TVS Motors, and Speciale Invest.

Elektrorider, founded in 2019 and operating as a division of Tiszta Energiák Ltd., has built a distribution presence in the CEE region and became a certified motorcycle training centre in 2025.