Ultraviolette Appoints Abhijit Singh Brar As Marketing Head

Bengaluru-based electric two-wheeler manufacturer Ultraviolette Automotive has appointed Abhijit Singh Brar as Head of Marketing, effective November 12, 2026. Brar will oversee the company's brand positioning, product launch strategies and demand generation as it expands its product portfolio and presence in domestic and international markets.

Brar brings over two decades of experience in marketing, brand strategy and business leadership. He spent more than eight years at Royal Enfield, where he was involved in building the company's marketing function in India before taking on responsibility for its international marketing operations.

At Royal Enfield, he led international marketing activities across Europe, North America, Australia, Latin America and Southeast Asia. His tenure included global product launches and the company's entry into new markets, particularly across South America and Southeast Asia.

Brar's Previous Roles At Royal Enfield, Lodha, Bacardi And Diageo

Before joining Ultraviolette, Brar held senior marketing and business strategy positions at Lodha. His earlier career includes roles at Bacardi and Diageo, where he worked across brand strategy, consumer engagement and commercial leadership.

Commenting on the appointment, Ultraviolette CEO and co-founder Narayan Subramaniam said Brar's experience in developing Royal Enfield's brand and supporting its international expansion would be relevant as the company broadens its product portfolio and targets additional rider segments.

Ultraviolette, founded in 2016 by Narayan Subramaniam and Niraj Rajmohan, develops electric vehicle platforms and battery technology. The company has expanded its international presence, exporting motorcycles to 20 countries, including Germany, France, Spain, Portugal, the UK, Belgium, the Netherlands, Italy, Switzerland and Hungary.

The company has also secured European certification for its motorcycles, according to the announcement.