TVS Motor Company, a leading global automaker in the two and three-wheeler segments, has introduced the "Protect Little Riders" campaign as part of its #TVSRide4Safety initiative. The campaign aims to raise awareness about the safety of children on two-wheelers and address barriers to helmet adoption for young pillion riders.

Despite government regulations, many children ride pillion without helmets due to various reasons such as the illusion of safety, proximity of destinations, and lack of available options. To tackle this issue, the TVSRide4Safety initiative focuses on promoting helmet adoption and developing a range of helmets specifically designed for kids.

A dedicated website has been launched to provide parents with essential information to help them choose the right helmet size for their children.

Aniruddha Haldar, Senior VP (Marketing) at TVS Motor Company, emphasised the importance of changing behaviors and invited parents to join the Protect Little Riders campaign. The campaign is part of TVS Motor Company's broader commitment to promoting safety and contributing to a safer environment for young riders.

TVS Motor Company aims to educate consumers and encourage them to pledge to prioritise safety measures for little riders. On National Safety Day, individuals are encouraged to join the TVSRide4Safety movement and contribute to safer roads for children.