TVS Eurogrip Tyres is participating in EICMA 2023, the leading motorcycle exhibition, happening in Milan, Italy, from November 7-12 and is showcasing its new range of high-performance tyres, along with its existing products at Hall 9 - Stand No. 168.

The CLIMBER family of tyres for motocross, enduro and cross-country, will be enriched with the addition of CLIMBER MX Junior, a new product dedicated to young off-road riders, the company stated.

TVS Eurogrip will also be introducing a sportier version of the BEE CONNECT scooter tyre, designated as UHP (Ultra High Performance). BEE CONNECT UHP features a softer compound specifically dedicated to those seeking high speed scooter rides.

The company will also unveil EUROGRIP POINT a new initiative in the retail space. As part of this initiative, potential retail partners who would be interested in making Eurogrip tyres a prominent part of their tyre portfolio and business, would be identified. Eurogrip Point partners will enjoy several benefits that include POS Materials, trade promotions and online dealer locator referrals and more.

Commenting on the participation, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “We are elated to be exhibiting at EICMA 2023 and are keen to engage with industry experts, trade and consumers at the show. Year 2023 has been outstanding for Eurogrip’s global growth, and 2024 is looking very positive.  Our lineup of interesting new products for a wide range of two-wheelers renews our focus on Europe and other international markets.”