TVS Eurogrip, the Chennai-based two and three-wheeler tyre brand has launched adventure touring tyres and superbike tyres, marking the brand’s celebration of their association with CSK.

P Madhavan, EVP,  Sales and Marketing, TVS Srichakra said that these high-performance products were designed in Europe and built to suit Indian road conditions. “Many of these products are already launched internationally, and we have strong positive initial feedback from trade and consumers alike,” he added.

At the event, the company unveiled new products such as Roadhound, Duratrail and Terrabite amongst other range extensions in the motorcycle tubeless category.

TVS Eurogrip joins an array of automotive companies such as Tata Motors, Mahindra &Mahindra, Ampere, Hero MotoCorp’s VIDA, to Ather, which have tied up with IPL teams.