Toyota positions tem as a cultural hub that goes beyond automobiles and focuses on art, innovation, and emotional connection.
23 Nov 2025 | 4370 Views | By Darshan Nakhwa
Toyota Kirloskar Motor (TKM) today opened the Toyota Experiential Museum (tem), a new lifestyle and cultural space that blends Indian philosophy of mindful-living with Japanese culture and advanced technology. The centre is located at Phoenix Mall of Asia in Bengaluru.
tem spans 8,200 sq ft and showcases a five-senses ...
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Toyota Kirloskar Motor (TKM) today opened the Toyota Experiential Museum (tem), a new lifestyle and cultural space that blends Indian philosophy of mindful-living with Japanese culture and advanced technology. The centre is located at Phoenix Mall of Asia in Bengaluru.
tem spans 8,200 sq ft and showcases a five-senses experience through visuals, sound, scent, textures, and flavours. Toyota positions the space as a cultural hub that goes beyond automobiles and focuses on art, innovation, and emotional connection.
Tadashi Asazuma, Deputy Managing Director, TKM, says the concept reflects Toyota’s vision of creating happier paths together. “In India, we found inspiration in the practice of Sādhanā–the mindful pursuit of inner balance and fulfilment. tem is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sādhanā, making tem a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth. “
Inside tem, visitors experience immersive rooms, a merchandise zone, and a Matcha Corner. The journey begins with mirrored projections depicting seasonal changes common to India and Japan. It mirrors how both the countries find beauty and oneness in nature’s rhythm expressed here through light, colour and motion.
Next is an immersive audio-visual installation developed with Japanese performance group DRUM TAO. It is followed by a striking centrepiece, featuring a cascading water curtain encircling a satin-draped Toyota model.
The space also includes a curated merchandise zone that blends heritage with contemporary lifestyle. The Matcha Corner offers a curated menu, celebrating the timeless tradition of Japanese matcha, infused with refreshing Indian flavours.