Toyota Kirloskar Motor (TKM) today announced the introduction of ‘Wheels on Web’ (WOW), an Online Retail Sales platform for the Bengaluru region. The "Wheels on Web" is a Business to Customer (B2C) platform that provides consumers real-time information of the status of the booked Toyota product.
TKM indicates that its digital contribution to sales has increased by 5 times and the company’s e-bookings have substantially increased by 20 times as compared to past years. TKM's virtual showroom continues to gain popularity with close to 1.3 million customers exploring it annually.
We believe that our newly launched ‘WOW’ (Wheels on Web), online retail platform, will revolutionise the car buying experience in India, said, Vice President, Sales and Strategic Marketing - Atul Sood, Vice President, Sales and Strategic Marketing, Toyota Kirloskar Motor said that the newly launched ‘WOW’ (Wheels on Web), online retail platform, will revolutionise the car buying experience in India.
Further, he added, "Our objective here is to provide value-added services to enable convenient car purchasing processes, facilitating end-to-end transaction including secured online payments as a one-stop-shop. With the availability of our varied models on this platform, we are confident of meeting the growing needs of the consumers at large”.
TKM continues to strongly focus on enhancing the smooth digital experience for its customers and with “Wheels on Web” platform being an integral part of such business plans, it is set to provide a unique, convenient, and reliable online car buying experience for the consumers.