From AI-powered micro-campaigns to regional storytelling in 11 languages, Singh is changing the narrative around commercial vehicles in India.
20 Jun 2025 | 462 Views | By Autocar Pro News Desk
Shubhranshu Singh, the chief marketing officer, CVBU, at Tata Motors has been named to the Forbes world’s most influential CMOs list for 2025. It was announced at the Carlton Grand Ballroom on Thursday at Cannes, alongside the ongoing Cannes Lions festival.
"As marketers, we stand at a unique intersection ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Shubhranshu Singh, the chief marketing officer, CVBU, at Tata Motors has been named to the Forbes world’s most influential CMOs list for 2025. It was announced at the Carlton Grand Ballroom on Thursday at Cannes, alongside the ongoing Cannes Lions festival.
"As marketers, we stand at a unique intersection of commerce, creativity, and culture" stated Singh in a social media post. "It’s a role that demands both rigour and empathy, and I’m grateful to contribute to this evolving narrative" he added.
Elaborating on the announcement, Forbes noted that Singh is proving that even utility-first commercial vehicles can achieve cultural relevance, emotional storytelling and digital scale. Overseeing the Indian company’s Commercial Vehicles Business Unit, Singh has re-architected the group’s marketing engine around constant iteration, real-time responsiveness and regional resonance.
"Over the past year, Singh has championed a shift from campaign bursts to an always-on model powered by AI, influencer-led content in 11 languages, and a salesforce-backed customer-data platform that ingests over 80 core data points to generate more than 150,000 unique customer profiles" Forbes noted on its website.
Singh has also overseen a YouTube strategy that leveraged micro and regional creators to humanize vehicles and spotlight the communities they serve. Under his leadership, Tata Motors CV crossed one million subscribers and 450 million views in under two years, earning the YouTube Gold Creator Award in record time. He launched the EV brand Ace Pro and has marketed Tata as a first mover in the EV four-wheel cargo segment.
"From blockchain-based fraud prevention to a fixed-ratio programmatic buying model split evenly across Meta, Google and aggregator platforms, Singh is building a marketing infrastructure that’s transparent, traceable and engineered for performance. In FY2024, Tata Motors's Commercial Vehicles Business Unit saw revenue growth of over 11% YoY" Forbes added.