VIDEO - The New Automotive Battleground is Data: PTC’s Michele Del Mondo

As EVs, AI, software-defined vehicles (SDVs) and connected ecosystems reshape the automotive industry, data is emerging as a critical competitive differentiator for OEMs.

Speaking to Autocar Professional during the PTC Automotive Executive Exchange Delhi, Michele Del Mondo said future automotive leaders will be companies capable of mastering connected feedback loops across software, products and customer usage.

He added that the complexity of automotive engineering is rising rapidly as technologies such as electrification, AI, and software increasingly interact within modern vehicle architectures. Del Mondo also highlighted that the industry is moving beyond pure innovation toward “profitable innovation”, where technologies must be scalable and commercially sustainable.

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