Expanding its presence across India, The Detailing Mafia aims to grow into Tier-2 and Tier-3 cities, offering car detailing services through its franchise model while also exploring opportunities for international market expansion.
15 Oct 2024 | 1714 Views | By Autocar Professional Bureau
The Detailing Mafia, a provider of car detailing services, has announced plans to expand its network across India. Over the past four years, the brand has launched over 200 stores through its franchise business model, strengthening its presence in the automotive detailing industry.
Currently, The Detailing Mafia operates in ...
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The Detailing Mafia, a provider of car detailing services, has announced plans to expand its network across India. Over the past four years, the brand has launched over 200 stores through its franchise business model, strengthening its presence in the automotive detailing industry.
Currently, The Detailing Mafia operates in 23 states and 4 union territories, including major cities such as Delhi, Mumbai, Hyderabad, Kolkata, Agra, Chandigarh, and Bhopal. The company has also established an international presence with a detailing studio in Nepal.
Building on this achievement, the brand aims to open an additional 200 stores by the end of 2027. This expansion strategy is intended to extend its reach and make its services more accessible to a broader customer base. The company plans to focus on expanding into Tier-2 and Tier-3 cities, while also exploring further international opportunities.
Kunal Sethi, CEO of The Detailing Mafia, commented, “We are pleased to announce the continued growth of our store network over the next three years. This plan reflects our objective to offer comprehensive car detailing services across India, in response to growing customer demand both domestically and internationally. Our goal is to cater to evolving customer needs and become a reliable partner in automotive care.”
The Detailing Mafia provides a range of detailing services, including ceramic coating, paint protection film (PPF), bike detailing, ceramic washing, steam washing, peelable paint, car denting and painting, and windshield protection film. Each franchise studio is equipped with modern tools and staffed by trained professionals to deliver high-quality results. The brand's focus on customer satisfaction and adherence to safety standards has contributed to its success, both domestically and internationally.