TCS Extends Jaguar Formula E Title Sponsorship for GEN4

Tata Consultancy Services announced that it has signed a multi-year extension of its title partnership with Jaguar TCS Racing ahead of the ABB FIA Formula E World Championship entering the GEN4 regulation cycle. TCS also said it is expanding its technical scope to become the team's Official AI Partner.

Under the expanded role, TCS says it will apply AI models and simulation tools across the team's trackside operations and engineering systems. The technical findings from the program are intended to support the development of Jaguar's next-generation road-going electric vehicles under parent company JLR's broader electrification roadmap.

Abhinav Kumar, Global Chief Marketing Officer, TCS, said, "At the close of a great season, culminating in the Teams' World Championship, we are pleased to extend our partnership and build on that momentum as Formula E enters the GEN4 era. With this renewal, we will further harness AI and advanced technologies to unlock new performance opportunities to help Jaguar TCS Racing compete for more podiums and championship wins."